Spotlight: Creative Production & The Economic Climate
Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this will have on their Creative Production processes and what actions can be taken to future-proof creative and production eco-systems.
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To tackle these issues APR hosted a webinar for WFA members to expand on the related POV, answering questions such as:
- What’s the impact of inflation on content creation/production budgets and the way content suppliers are being compensated?
- Are clients working more directly with freelancers because of inflation?
- …is the use of AI going to be the answer?
Hear from Jillian Gibbs, Founder & CEO, Traci Dunne, Global Director of Industry Relations and Russell Sharpe, Group Director, Client Solutions of APR and special guests to delve deeper into these business-critical areas; the session includes data and insights demonstrating how the above is affecting client behaviours, along with how-to's on uncovering efficiencies within your content creation ecosystem, right-sizing agency staffing plans, mitigating asset waste, and more.
Watch webinar recording below.
Resources from the session:
- Difference between cost consulting and production consulting video: Production Consultant vs Cost Consultant (aprco.com) Link here.
- The APR / Winterberry Whitepaper: The New Creative Paradigm: How AI is Transforming Video and Content Production (aprco.com). Link here.
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