L’Oréal CDMO takes top prize at Global Marketer of the Year

Asmita has been at the company since 2013, originally joining as CMO for L’Oréal China before taking on the same role for the whole of APAC in 2016. She returned to the company’s Paris headquarters in 2017 and became CDMO in April 2021.

L’Oréal has a strong track record of using the power of technology to enhance its marketing efforts and now claims a 30% share of influence, earned by partnering with more than 50,000 influencers across channels such as TikTok and gaming.

Asmita has introduced new A/R beauty services and virtual try-ons for hair and make-up as well as skin diagnosis through AI, with the latter attracting more than 100 million users in the past year.

“To stand alongside the tremendous group of talented marketers from around the world is deeply meaningful to me. It brings me great pride and joy to be selected as the 2023 WFA Global Marketer of the Year”, said Asmita Dubey, Chief Digital and Marketing Officer, L’Oréal Groupe. “The future of beauty is physical, digital and virtual. At L'Oréal, we are continuously reinventing beauty experiences to Create the Beauty that Moves the World.”

She is the second L’Oréal CMO to win the title, following on from Lubomira Rochet in 2019.

“Congratulations to Asmita, who is a worthy winner of this year’s title. L’Oréal is a digital powerhouse and its brands are well ahead of the market when it comes to managing an effective and efficient digital transformation. With a predominantly young target market, L’Oréal is not only aware of the rapid changes in behaviour that can occur in this demographic, but also responds to their needs in a culturally appropriate way”, said Raja Rajamannar, WFA President, Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard, and Chair of the Global Marketer of the Year judges.

The other shortlisted candidates were:

• Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures, McDonald’s
• Aude Gandon, Global Chief Marketing Officer, Nestlé
• Marcel Marcondes, Global Chief Marketing Officer, AB InBev
• Lisa McKnight, EVP, Chief Brand Officer, Mattel, Inc.

“Asmita’s win is testament to the respect and admiration that L’Oréal have earned across the global marketing community over a number of years. Their commitment to and resolute focus on effective digital transformation have made the company an indisputable leader in this space. Congratulations to Asmita”, said Stephan Loerke, WFA CEO.