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Global Marketer of the YearWFA names jury for Global Marketer of the Year 2023
Read more about "WFA names jury for Global Marketer of the Year 2023"We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of the Year award, to be chaired by WFA President and Mastercard Chief Marketing and Communications Officer Raja Rajamannar. The jury will review all nominations and agree on a shortlist of six marketing leaders, to be announced in November. You can nominate your Global Marketer of 2023 until October 11.
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National associations to meet in Helsinki and Bogotá
Read more about "National associations to meet in Helsinki and Bogotá"Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin America.
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WFA welcomes 12 new corporate members
Read more about "WFA welcomes 12 new corporate members"Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.
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Global Marketer of the YearNominations open for Global Marketer of the Year 2023
Read more about "Nominations open for Global Marketer of the Year 2023"WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of marketing to make a real difference to brands, businesses and society.
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Marketing strategyMarketing strategy
Jane Wakely (PepsiCo) named WFA Deputy President
Read more about "Jane Wakely (PepsiCo) named WFA Deputy President"WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new Deputy President with immediate effect.
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Marketing effectivenessForum ConnectOver-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
Read more about "Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds"Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas for improvement are: sharper processes, better measurement, new tools, smarter insights and greater collaboration.
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WFA welcomes new team members
Read more about "WFA welcomes new team members"Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s cross-media measurement programme.
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Advertising & policyAI
GARM launches Generative AI and Metaverse brand safety playbook
Read more about "GARM launches Generative AI and Metaverse brand safety playbook"Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help advertisers navigate these innovations. Although these are two distinctive technologies, GARM wants to put brand safety at the heart of their development before practices can become established that expose advertisers to reputational risk.
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Advertising & policySustainability
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to sustainable media for advertisers. The guide identifies 10 areas accross planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.
