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Marketing procurementMarketing procurementBrands missing social opportunities of sponsorship
Read more about "Brands missing social opportunities of sponsorship"Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report says.
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
Read more about "Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report"From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price inflation report, Outlook 2024. WFA members can download the data here.
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Digital policyMarketing technologyAIMarketing technologyGenAI figures in most brands’ marketing plans, says new WFA research
Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its potential is matched by concern about the risks to brand reputation. Eight in ten have developed or are developing internal policies on use of GenAI.
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Global Marketer of the YearWFA names jury for Global Marketer of the Year 2023
Read more about "WFA names jury for Global Marketer of the Year 2023"We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of the Year award, to be chaired by WFA President and Mastercard Chief Marketing and Communications Officer Raja Rajamannar. The jury will review all nominations and agree on a shortlist of six marketing leaders, to be announced in November. You can nominate your Global Marketer of 2023 until October 11.
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National associations to meet in Helsinki and Bogotá
Read more about "National associations to meet in Helsinki and Bogotá"Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin America.
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WFA welcomes 12 new corporate members
Read more about "WFA welcomes 12 new corporate members"Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.
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Global Marketer of the YearNominations open for Global Marketer of the Year 2023
Read more about "Nominations open for Global Marketer of the Year 2023"WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of marketing to make a real difference to brands, businesses and society.
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Marketing strategyMarketing strategy
Jane Wakely (PepsiCo) named WFA Deputy President
Read more about "Jane Wakely (PepsiCo) named WFA Deputy President"WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new Deputy President with immediate effect.
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Marketing effectivenessForum ConnectOver-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
Read more about "Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds"Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas for improvement are: sharper processes, better measurement, new tools, smarter insights and greater collaboration.
