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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
    Press releases
    Inclusive marketing

    Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion

    Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination are still on basis of age, gender and care-giving status. Disabled respondents report the worst lived experiences.

    Read more about "Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion"
  2. GARM starts work on Media Sustainability
    News

    GARM starts work on Media Sustainability

    Please note that GARM was discontinued on August 8. See more here.

    The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the success of its Brand Safety and Suitability work and to create a cross-industry collaboration that designs voluntary frameworks that will reduce our industry’s impact on the planet.

    Read more about "GARM starts work on Media Sustainability"
  3. ANA to hold Global Day of Learning
    News

    ANA to hold Global Day of Learning

    May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost

    Read more about "ANA to hold Global Day of Learning"
  4. Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership
    News

    Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership

    New association heads for DAOM (Denmark), IMA (Israel) and APAN (Portugal), while MSK (Kenya) elects new chairperson

    Read more about "Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership"
  5. UK ad industry unveils results of All In Census 2023
    News
    Advertising & policyInclusive marketing

    UK ad industry unveils results of All In Census 2023

    The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce

    Read more about "UK ad industry unveils results of All In Census 2023"
  6. Visa expert joins Insight Forum leadership
    News
    Marketing effectiveness

    Visa expert joins Insight Forum leadership

    Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

    Read more about "Visa expert joins Insight Forum leadership"
  7. Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
    News
    Advertising & policySustainability

    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

    New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the green transition

    Read more about "Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication"
  8. WFA President’s Awards recognise five initiatives around the world
    News
    Global Marketer WeekPresident's Awards

    WFA President’s Awards recognise five initiatives around the world

    Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership

    Read more about "WFA President’s Awards recognise five initiatives around the world"
  9. Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
    Press releasesBenchmark
    Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operations

    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

    WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability.

    While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals.

    Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"

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