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Marketing’s new ways to deliver value
Read more about "Marketing’s new ways to deliver value"In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the fortunes of their brands, says WFA President and Mastercard CMO Raja Rajamannar.
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Three new colleagues join WFA team
Read more about "Three new colleagues join WFA team"Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.
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Global Marketer of the YearWFA reveals shortlist for Global Marketer of the Year 2023
Read more about "WFA reveals shortlist for Global Marketer of the Year 2023"Expert jury selects top global marketing leaders from AB InBev, L’Oréal, Mattel, McDonald’s and Nestlé. Voting is now open until end of January 2024, with the winner to be announced in February in partnership with The Drum.
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Polish Organisation of Advertisers launched
Read more about "Polish Organisation of Advertisers launched"New Polish association POR joins WFA’s global network of national industry associations, in more than 60 countries.
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SustainabilityWFA’s Planet Pledge welcomes seven more multinationals
Read more about "WFA’s Planet Pledge welcomes seven more multinationals"AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the global pledge to 38.
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Marketing procurementMarketing procurementBrands missing social opportunities of sponsorship
Read more about "Brands missing social opportunities of sponsorship"Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report says.
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
Read more about "Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report"From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price inflation report, Outlook 2024. WFA members can download the data here.
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Digital policyMarketing technologyAIMarketing technologyGenAI figures in most brands’ marketing plans, says new WFA research
Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its potential is matched by concern about the risks to brand reputation. Eight in ten have developed or are developing internal policies on use of GenAI.
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Global Marketer of the YearWFA names jury for Global Marketer of the Year 2023
Read more about "WFA names jury for Global Marketer of the Year 2023"We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of the Year award, to be chaired by WFA President and Mastercard Chief Marketing and Communications Officer Raja Rajamannar. The jury will review all nominations and agree on a shortlist of six marketing leaders, to be announced in November. You can nominate your Global Marketer of 2023 until October 11.
