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WFA names first-ever co-chairs for Planet Pledge
Read more about "WFA names first-ever co-chairs for Planet Pledge"Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the world.
AB InBev, Nissan and Schneider Electric join signatories.
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Advertising & policyInclusive marketingGlobal marketing industry launches 2023 DEI Census
Read more about "Global marketing industry launches 2023 DEI Census"Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey
Survey to run globally with support of world’s biggest industry associations
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Global Marketer WeekWFA unveils new speakers for Global Marketer Week 2023
Read more about "WFA unveils new speakers for Global Marketer Week 2023"New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3
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Inclusive marketingWFA names new Global Diversity Ambassadors
Read more about "WFA names new Global Diversity Ambassadors"Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer WFA’s Diversity, Equity and Inclusion drive
The four will play a strategic role in helping shape WFA’s priorities and agenda
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Brand purposeBrand reputationGlobal Marketer of the YearMarketing technologyMarketing structureCMO ForumDigital media transformationMarketing capabilitiesMarketing operationsMarketing technologyCristina Diezhandino named WFA Global Marketer of the Year 2022
Read more about "Cristina Diezhandino named WFA Global Marketer of the Year 2022"Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after making the annual award’s shortlist for a second time in a row.
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Global Marketer WeekESG to take centre stage at Global Marketer Week in Istanbul
Read more about "ESG to take centre stage at Global Marketer Week in Istanbul"With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental, social and governance (ESG) considerations into their company operations, marketing’s role in delivering on brand promises will be under the spotlight at Global Marketer Week in Istanbul.
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Advertising & policy
Twitter announces its acceleration agenda with GARM to answer brand safety needs
Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns.
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Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"Clients acknowledge the need to pay more for diversity and sustainability commitments, as value-based compensation continues its steady rise
Clients challenged on cost of digital work, which has increased by up to 50%
Agencies face payment terms that now average 60 days
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WFA welcomes 13 new members
Read more about "WFA welcomes 13 new members"WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its membership national advertiser associations from Costa Rica and El Salvador, thus expanding its global footprint to 60 markets on five continents.
