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Marketing effectivenessWFA appoints new Insight Forum chair
Read more about "WFA appoints new Insight Forum chair"Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings
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Advertising & policy
WFA and GARM meet Musk to discuss brand safety
Read more about "WFA and GARM meet Musk to discuss brand safety"On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to brand safety and the Global Alliance for Responsible Media (GARM), which Twitter reinforced.
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Global Marketer of the YearWFA and jury reveal shortlist for Global Marketer of the Year 2022
Read more about "WFA and jury reveal shortlist for Global Marketer of the Year 2022"Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of January 2023 and the winner will be announced in early February in partnership with The Drum. Special recognition given to Jodi Harris, formerly of AB InBev, who passed away this year.
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Agencies feel more comfortable being honest with clients, WFA research
Read more about "Agencies feel more comfortable being honest with clients, WFA research"But too many soft KPIs and “the wrong KPIs” are a rising concern
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Global Marketer WeekFirst speakers revealed for WFA Global Marketer Week Istanbul 2023
Read more about "First speakers revealed for WFA Global Marketer Week Istanbul 2023"AB InBev, Bumble, Mastercard and VICE leaders to headline event
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Advertising & policyInclusive marketingGlobal marketing industry rallies behind second Global DEI Census in March 2023
Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"The results will provide a check on progress in people’s perceptions of diversity, equity and inclusion in their organisations and the industry more broadly. The global research will include 33 markets and run alongside UK’s All In.
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WFA names Gary Lim as new Director for Asia-Pacific
Read more about "WFA names Gary Lim as new Director for Asia-Pacific"Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services for APAC. He replaces Ranji David and is based in Singapore.
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Marketing budgets under heavy scrutiny, WFA and Ebiquity research
Read more about "Marketing budgets under heavy scrutiny, WFA and Ebiquity research"Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and unpredictable 2022 marketplace, according to new research. Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite the threat of recession in many markets.
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Greek association strengthens local Planet Pledge efforts with the addition of four new members
Read more about "Greek association strengthens local Planet Pledge efforts with the addition of four new members"WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change
