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UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance
Read more about "UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance"The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful environmental claims.
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ISA re-elects Sunil Kataria as chairman
Read more about "ISA re-elects Sunil Kataria as chairman"Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers
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AANA appoints new CEO
Read more about "AANA appoints new CEO"Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive Officer
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National associations gather in Dublin and Santiago
Read more about "National associations gather in Dublin and Santiago"The WFA’s national associations are starting to meet in person again following the pandemic, with two meetings this month in Europe and Latin America
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WFA welcomes four new team members
Read more about "WFA welcomes four new team members"Elien Decommer, Sara Fornasiero, Justine David and Andrew Mowbray join WFA’s team to work in key policy areas, membership services, communications and finance.
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Advertising & policyDigital policyPrivacy & techData ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
Read more about "Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows"The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and AI.
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CreativityMarketers failing to overcome key barriers to creativity, WFA research
Read more about "Marketers failing to overcome key barriers to creativity, WFA research"Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective marketing
Risk averse cultures, short-term-focus and too many decision makers are all key issues
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Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operationsWFA launches Global Marketer of the Year 2022
Read more about "WFA launches Global Marketer of the Year 2022"Partners with The Drum to celebrate global and regional marketers and the work they do to strengthen their brands and businesses
New WFA Hall of Fame celebrates the work of all the marketers who have been shortlisted in the five previous rounds of the award
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Brand purposeBrand reputationCreativityGlobal Marketer of the YearWFA introduces Global Marketer Hall of Fame
Read more about "WFA introduces Global Marketer Hall of Fame"The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the Year
