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Global Marketer WeekWFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering competition, accountability, responsibility, sustainability, and people.
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Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operationsWFA launches Sustainable Marketing 2030 to close the gap between intent and action
Read more about "WFA launches Sustainable Marketing 2030 to close the gap between intent and action"Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has grown
Forty-one percent say they now have a sustainability story they are proud to communicate, up from 25% in 2021
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Ukraine media market showing surprising resilience
Read more about "Ukraine media market showing surprising resilience"Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on” snapshot produced by local media auditor KWENDI and Poland’s Stars.
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Advertising & policyInclusive marketingGlobal DEI Census extended until 30 April
Read more about "Global DEI Census extended until 30 April"Marketing professionals can share their workplace experiences until 30 April
Survey runs globally with support of world’s biggest industry associations
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Advertising & policyCreativityGlobal Marketer WeekDigital media transformationMarketing operationsNew speakers announced at WFA Global Marketer Week in Istanbul
Read more about "New speakers announced at WFA Global Marketer Week in Istanbul"The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global Marketer Conference on April 27
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WFA names first-ever co-chairs for Planet Pledge
Read more about "WFA names first-ever co-chairs for Planet Pledge"Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the world.
AB InBev, Nissan and Schneider Electric join signatories.
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Advertising & policyInclusive marketingGlobal marketing industry launches 2023 DEI Census
Read more about "Global marketing industry launches 2023 DEI Census"Marketing professionals to share their workplace experiences by filling in anonymous, 15-minute survey
Survey to run globally with support of world’s biggest industry associations
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Global Marketer WeekWFA unveils new speakers for Global Marketer Week 2023
Read more about "WFA unveils new speakers for Global Marketer Week 2023"New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3
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Inclusive marketingWFA names new Global Diversity Ambassadors
Read more about "WFA names new Global Diversity Ambassadors"Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer WFA’s Diversity, Equity and Inclusion drive
The four will play a strategic role in helping shape WFA’s priorities and agenda
