Global DEI Census extended until 30 April

Marketing and advertising professionals from around the world can share their views on the state of diversity, equity and inclusion in the industry by 30 April by participating in the second Global DEI Census here. 

Professionals from across the marketing ecosystem - advertisers, agencies, media, ad tech and platforms - will be asked to complete a totally anonymous 15-minute questionnaire covering their demographic profile including race, ethnicity, religion, age (in accordance with local legal frameworks) as well as their experiences at their place of work. So far, more than 8,000 professionals have filled in the survey.

The initiative, which is supported by a coalition of 10 global marketing and advertising organisations –WFA, VoxComm, Campaign, Kantar, Advertising Week, Cannes Lions, Effie Worldwide, IAA, Global Web Index (GWI) and Adweek – has also been backed by a growing list of leading companies from across the marketing and advertising ecosystem, including Bayer, BP, Danone, Diageo, Dentsu, The Estée Lauder Companies, Haleon, Havas, Kraft Heinz, L’Oréal, McCann, Philips, Reckitt, Sanofi and WPP.

The survey is driven by local industry coalitions in 33 markets: Argentina, Brazil, Canada, Finland, Germany, Greece, Hong Kong, SAR, Italy, Ireland, India, Japan, Malaysia, New Zealand, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, the Gulf Cooperation Council (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE), and USA. Marketing professionals in other markets are also able to take part by completing a shorter version of the survey in English, helping to give a full picture of the situation at a global level.

The goal is to measure the state of diversity, equity and inclusion in the marketing and advertising industry, as well as people’s sense of belonging, the absence of discrimination and presence of negative behaviours, in order to monitor progress on the results of the inaugural 2021 census, which covered 27 markets.

The results are due to be released in June 2023 and will be used to showcase areas of progress as well as highlighting areas where performance may have slipped back.

The inaugural Global DEI Census of 2021 found that one in seven professionals said that they would likely leave their company and the industry because of a lack of diversity and inclusion. It also identified that the most common forms of discrimination were experienced on the basis of gender, age and caregiving responsibilities (those looking after the young, the elderly or the sick) as well as on the basis of race, ethnicity and disability. The full results and analysis from Wave 1, which covered 27 markets and attracted more than 10,000 responses, can be seen here.