Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s cross-media measurement programme.
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Brenna Brandes, Rishi Saxena and Tejash Natali.
Brenna Brandes joins WFA as Junior Marketing Services Manager, where she will be supporting the Marketing Services team with initiatives designed to help members improve the effectiveness and efficiency of client-side marketing investment. Prior to joining WFA in June, Brenna worked as a marketing specialist gaining experience in digital marketing, event planning and brand building. She is based in New York City.
Rishi Saxena becomes Global Product Lead for WFA’s Halo cross-media measurement initiative, supporting the product strategy, planning and implementation of the programme in collaboration with a diverse set of industry partners. He will work alongside Tejash Natali, Technical Programme Manager for Halo, who has been working on the programme for the past 18 months.
Rishi has 20 years’ experience as a senior global leader in media and measurement tech. He has worked for companies such as Meta, Publicis and Kantar, specialising in advertising effectiveness, research and product marketing. He is based out of London.
Tejash has over 25 years of IT experience and has worked in AdTech for more than a decade in various Product and Program Management roles including at Videology and comScore.
“We are excited to welcome Brenna, Rishi and Tejash to the team. I know that they will continue our efforts to enhance our services for members and deliver on advertisers’ demands for measurement solutions globally and locally, to help them better understand the effectiveness of their marketing and media investments”, said Stephan Loerke, CEO of WFA.