WFA names expert jury for 2024 Global Marketer of the Year

You can still nominate your marketer of 2024 until September 15.

WFA has named the senior industry experts who will help decide the winner of the 2024 Global Marketer of the Year, WFA’s annual award celebrating the role global marketers play in building better brands that deliver growth for their businesses, as well as for planet and society.

The 17-strong jury is made up of senior marketers in WFA membership, as well as industry experts from WFA partners including Effie Worldwide, Kantar, Lumency, The Marketing Academy, as well as United Talent Agency. The expert jury will select the shortlisted candidates and contribute half the voting power for the ultimate winner, with the rest provided by an industry-wide vote. WFA CEO Stephan Loerke will chair the jury.

This award, which is supported by The Drum, is open to any client-side marketer in a senior global or regional position, who has worked for their company for a minimum of two years. There are no entry fees and nominations can be made until 15 September at globalmarketeroftheyear.com.

Jury members are:

1. Valeria Abadi, Global Senior Vice President Brand, Globant
2. Traci Alford, Global CEO, Effie Worldwide
3. Ademorayo A Apara, Senior MSE Brand Strategy, Budget Planning & Special Projects, First Bank of Nigeria
4. Cameron Clarke, Editor, The Drum
5. Marcus Collins, Professor & Author, University of Michigan
6. Edmund Gemmell, Group Marketing Director, Kantar
7. Sandra Grieden, Director Communications Strategy, IBM
8. Mikimasa Hamamatsu, Division General Manager, Global Brand Strategy & Marketing Engagement, Nissan
9. Stephan Loerke, CEO, WFA
10. Ian Malcolm, President & CEO, Lumency
11. Eloisa Moscardo, Head of Corporate Marketing, Santander Group
12. Balaji Sampath, Senior Vice President, Marketing, Infosys
13. Sherilyn Shackell, Founder & Global CEO, The Marketing Academy
14. Rebecca Swift, Senior Vice President, Creative, Getty Images
15. Josephine Tan, Vice President, APAC Digital Hub, Diageo
16. Adrian Terron, Head, Corporate Brand & Marketing Strategy, TATA
17. Jean-Rene Zetrenne, Chief People Officer, United Talent Agency

“We are very excited to count on the support of such an amazing panel of marketing leaders and industry experts, who will bring a wide range of different perspectives from around the world. Together we will seek to identify the regional and global marketers who faced up to the challenges of 2024 and found solutions that help drive growth, lead our business forward and set an example for others,” said Stephan Loerke, CEO WFA.

All nominations should demonstrate outstanding leadership in two or more of the following areas, with particular reference to their activities in the last 12 months:

• Driving initiatives that contribute to business growth;
• Developing talent and capabilities within their marketing organisations;
• Delivering stand-out innovation and creativity; and
• Demonstrating industry leadership, for example in relation to Diversity & Inclusion and environmental sustainability.

The expert jury will select the shortlist from among those nominated for the award in October 2024, with those making the top announced in November.

The industry at large will then be asked to help select the winner by casting their votes in the public voting round of the award, scheduled for November-December. The winner will be announced in January 2025.