Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Marketing structureAIMarketing capabilitiesStrategic thinking is the biggest skills gap for marketing, WFA research
Read more about "Strategic thinking is the biggest skills gap for marketing, WFA research"World’s biggest companies say there’s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem
-
Global Marketer of the YearNominations open for Global Marketer of the Year 2026
Read more about "Nominations open for Global Marketer of the Year 2026"Annual award celebrates global and regional marketers and the work they do to strengthen their brands and businesses.
-
WFA and X settle over GARM litigation
Read more about "WFA and X settle over GARM litigation"WFA and X Corp. are putting the litigation involving GARM behind them
-
Media & analyticsMarketing effectivenessTwo-thirds of brand owners are behind on paid media measurement
Read more about "Two-thirds of brand owners are behind on paid media measurement"New WFA and Ebiquity handbook reveals the gap between measurement capability and commercial action
-
CreativityCMO ForumMost brands admit they fail to deliver consistent creative excellence
Read more about "Most brands admit they fail to deliver consistent creative excellence"New research from WFA and LIONS reveals slow progress for many advertisers in prioritising creative excellence and identifying the role AI can play.
Just one in three are using AI to go beyond efficiencies to deliver better creative.
-
President's AwardsWFA President’s Awards recognise eight outstanding initiatives around the world
Read more about "WFA President’s Awards recognise eight outstanding initiatives around the world"Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership
-
Global Marketer WeekWFA names new leadership team for 2026
Read more about "WFA names new leadership team for 2026"Marketers from Driscoll’s, Ikea and Nissan join Executive Committee
-
Trends & forecastsFIFA World Cup drives global media inflation to 4.4%, WFA Outlook
Read more about "FIFA World Cup drives global media inflation to 4.4%, WFA Outlook"Sharp increase in US price inflation against decrease in China
-
Global Marketer of the YearGrab CMO voted WFA Global Marketer of the Year
Read more about "Grab CMO voted WFA Global Marketer of the Year"Cheryl Goh, Chief Marketing and Consumer Officer at Grab, has won the 2025 WFA Global Marketer of the Year.
-
Eleven new members start the year with WFA
Read more about "Eleven new members start the year with WFA"Eleven new brand owners have signed up to be part of WFA's global network of senior marketers, reinforcing its position as the world’s biggest organisation for client-side marketing and policy leaders.
-
Forum ConnectCMO ForumWFA Forum Connect heads to Mumbai
Read more about "WFA Forum Connect heads to Mumbai"On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.
-
Global Marketer of the YearWFA reveals finalists for Global Marketer of the Year 2025
Read more about "WFA reveals finalists for Global Marketer of the Year 2025"Expert jury selects top global marketing leaders from Cathay Pacific, The Coca-Cola Company, e.l.f. Beauty, Grab, Lenovo and Mercado Libre
-
Global Marketer of the YearWFA names jury for 2025 Global Marketer of the Year
Read more about "WFA names jury for 2025 Global Marketer of the Year"Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa
Kantar joins as first-ever industry partner of the award
-
Global Marketer WeekAllwyn Chief Brand Officer David Wheldon named as new WFA President
Read more about "Allwyn Chief Brand Officer David Wheldon named as new WFA President"Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior executives from First Bank of Nigeria, Kenvue and Nissan join CMOs from Cathay Pacific, Etihad, Nestlé, Nissan, PepsiCo and L’Oréal on WFA leadership team.
-
Global Marketer of the YearAB InBev CMO wins Global Marketer of the Year
Read more about "AB InBev CMO wins Global Marketer of the Year"Marcel Marcondes, Global Chief Marketing Officer, AB InBev has won the 2024 WFA Global Marketer of the Year, WFA’s annual celebration of great marketing leadership, organised in partnership with The Drum. Marcondes was one of five shortlisted candidates and topped the combined public and expert jury vote.
-
Global Marketer of the YearCMOWFA reveals CMO shortlist for Global Marketer of the Year 2024
Read more about "WFA reveals CMO shortlist for Global Marketer of the Year 2024"Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists. Voting is now open until 20 January 2025, with the winner announced later that month in partnership with The Drum.
-
Advertising & policyCo-operation between marketing and policy experts reaches unprecedented levels in Latin America
Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research
Responsible marketing and brand purpose, the main areas for collaboration
WFA mebers can download the findings in Spanish here
-
Agency managementMarketing technologyAIMarketing technologyEighty percent of brands have concerns about agency use of GenAI
Read more about "Eighty percent of brands have concerns about agency use of GenAI"More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI contracts.
-
Global Marketer of the YearWFA names expert jury for 2024 Global Marketer of the Year
Read more about "WFA names expert jury for 2024 Global Marketer of the Year"Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join panel.
-
Global Marketer of the YearCMO ForumNominations open for WFA Global Marketer of the Year 2024
Read more about "Nominations open for WFA Global Marketer of the Year 2024"WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their organisations, consumers and the industry.
-
Sustainability
GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible Media (GARM) and the Ad Net Zero community. It allows advertisers, media owners and agencies to measure across six major media types.
