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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. UK and German advertisers take stock of retail media – research spotlight
    News

    UK and German advertisers take stock of retail media – research spotlight

    ISBA in the UK and OWM in Germany publish new retail media research on capabilities, investment and standards

    Read more about "UK and German advertisers take stock of retail media – research spotlight"
  2. Women leaders of Brazilian associations share lessons in new ABA book
    News

    Women leaders of Brazilian associations share lessons in new ABA book

    ABA in Brazil publishes a book with chapters from 29 women who lead Brazilian industry associations

    Read more about "Women leaders of Brazilian associations share lessons in new ABA book"
  3. Nominations open for Global Marketer of the Year 2026
    NewsPress releases
    Global Marketer of the Year

    Nominations open for Global Marketer of the Year 2026

    Annual award celebrates global and regional marketers and the work they do to strengthen their brands and businesses.  

    Read more about "Nominations open for Global Marketer of the Year 2026"
  4. L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum
    News
    Marketing structureMarketing capabilities

    L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum

    WFA's Marketing Capability Forum brings together senior marketers looking to build and evolve high-performing marketing teams.  

    Read more about "L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum"
  5. Merger and rebrand bring new names in Australia and Sweden
    News

    Merger and rebrand bring new names in Australia and Sweden

    The AANA is now the Marketing Association of Australia, while Sveriges Annonsörer becomes Brand Marketing Sweden

    Read more about "Merger and rebrand bring new names in Australia and Sweden"
  6. WFA and X settle over GARM litigation
    Press releases

    WFA and X settle over GARM litigation

    WFA and X Corp. are putting the litigation involving GARM behind them  

    Read more about "WFA and X settle over GARM litigation"
  7. Two-thirds of brand owners are behind on paid media measurement
    Press releases
    Media & analyticsMarketing effectiveness

    Two-thirds of brand owners are behind on paid media measurement

    New WFA and Ebiquity handbook reveals the gap between measurement capability and commercial action  

    Read more about "Two-thirds of brand owners are behind on paid media measurement"
  8. WFA heads to London for Global Marketer Week 2027
    News
    Global Marketer Week

    WFA heads to London for Global Marketer Week 2027

    WFA's annual flagship event will take place in April in London

    Read more about "WFA heads to London for Global Marketer Week 2027"
  9. Dutch industry charts a course for retail media
    News
    Retail media & ecommerce

    Dutch industry charts a course for retail media

    Advertisers, agencies and retailers in the Netherlands publish a first mapping of the retail media landscape and reach initial agreements on measurement

    Read more about "Dutch industry charts a course for retail media"

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