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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Most brands admit they fail to deliver consistent creative excellence
    Press releasesReport
    CreativityCMO Forum

    Most brands admit they fail to deliver consistent creative excellence

    New research from WFA and LIONS reveals slow progress for many advertisers in prioritising creative excellence and identifying the role AI can play.

    Just one in three are using AI to go beyond efficiencies to deliver better creative.

    Read more about "Most brands admit they fail to deliver consistent creative excellence"
  2. The commercial power of brands - research spotlight
    News
    Marketing effectiveness

    The commercial power of brands - research spotlight

    Study from Norway shows the effect of brands in keyword advertising

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  3. The rise of principal media - research spotlight
    News
    Client & agency relations

    The rise of principal media - research spotlight

    A new ANA study and recent guidance from ISBA on principal media highlight that the marketing industry is embracing new ways of buying media faster than it is putting guardrails in place.

    Read more about "The rise of principal media - research spotlight"
  4. Leadership changes in Kenya, Malaysia and Paraguay
    News

    Leadership changes in Kenya, Malaysia and Paraguay

    MSK (Kenya) appoints new CEO

    MAA (Malaysia), CAP (Paraguay) and national associations across Europe elect new board leadership

    Read more about "Leadership changes in Kenya, Malaysia and Paraguay"
  5. Cross-media measurement takes shape in Spain with MAPA
    News
    Cross-media measurement

    Cross-media measurement takes shape in Spain with MAPA

    AEA leads development of Spanish cross-media measurement solution

    Read more about "Cross-media measurement takes shape in Spain with MAPA"
  6. Institute of Marketing in Malawi joins WFA
    News

    Institute of Marketing in Malawi joins WFA

    IMM joins WFA's network of national associations in more than 60 countries

    Read more about "Institute of Marketing in Malawi joins WFA"
  7. WFA President’s Awards recognise eight outstanding initiatives around the world
    Press releases
    President's Awards

    WFA President’s Awards recognise eight outstanding initiatives around the world

    Industry associations from Brazil, Colombia, Finland, the Netherlands, Nigeria, Norway, Sweden and USA all recognised for outstanding marketing leadership

    Read more about "WFA President’s Awards recognise eight outstanding initiatives around the world"
  8. WFA names new leadership team for 2026
    Press releases
    Global Marketer Week

    WFA names new leadership team for 2026

    Marketers from Driscoll’s, Ikea and Nissan join Executive Committee

    Read more about "WFA names new leadership team for 2026"
  9. Global Marketer Week kicks off in Stockholm
    News
    Global Marketer Week

    Global Marketer Week kicks off in Stockholm

    A day-by-day summary of WFA's flagship event

    Read more about "Global Marketer Week kicks off in Stockholm"

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