Alcohol Marketing overview

Alcohol Marketing

Alcohol Marketing

WFA champions ambitious standards for responsible alcohol advertising, with a special focus on limiting the impact of marketing on minors.

We assist the leading alcohol producers in developing responsible commercial communications which are necessary to build trust among consumers and stakeholders. WFA believes alcohol marketing codes of conduct are an effective protection of consumers, on top (and not instead) of statutory regulation of alcohol advertising.

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Contacts

WFA Contacts

Related items

Related events

  1. Responsible Marketing Pact (RMP) Remote

    23 Nov 2021

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