AI Community

WFA AI Community

The WFA AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

Join the Community

WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.

The objective of the community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:

  1. Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
  2. Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
  3. Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.

Key resources

GenAI Contract Best Practice

GenAI Contract Best Practice

Practical, voluntary guidance from WFA and R3 on mitigating risk and driving responsible generative AI use across the marketing supply chain.
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GenAI Primer

GenAI Primer

Practical, voluntary guidance on how brands can use generative AI safely.
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GenAI Survey

GenAI Survey

This WFA survey found that three in four companies already use GenAI or plan to use it soon.
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Upcoming Community events

There are no meetings published at the moment. Please check back later!

The community is open to WFA members only and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.

News

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  1. Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.
    News
    Global Marketer Week

    Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries.

    WFA

    Global Marketer Week 2026 is coming to Stockholm on 21–24 April for the very first time and the agenda is shaping up to be one of the strongest programmes yet.

    Read more about "Global Marketer Week 2026: Four days, 10 events, 1000 people from 40 countries."
  2. How is regulation on AI use in marketing shaping up around the world?
    Maps & infographics
    AI

    How is regulation on AI use in marketing shaping up around the world?

    WFA

    With the rapid pace of change in AI and its regulation, WFA has updated its member-only Global AI Map.

    Read more about "How is regulation on AI use in marketing shaping up around the world?"
  3. How WFA is helping brands navigate AI use
    Guides & templates
    AI

    How WFA is helping brands navigate AI use

    Gabrielle Robitaille

    Drowning in AI? Here’s how to come up for air. Gabrielle Robitaille, Director of Policy at WFA, identifies the right guidance for every stage of marketing organisation development.

    Read more about "How WFA is helping brands navigate AI use"

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