In-House Forum

WFA In-House Forum

WFA In-House Forum helps senior global marketing professionals navigate the process of in-housing for their organisations.

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WFA In-House Forum

Following the growing trend of in-housing creative services, WFA's In-House Forum covers topics ranging from agile ways of working, measuring performance and success of your in-house agency to attracting talent and the adoption of innovative technologies. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.

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Key resources

In-Housing AI

In-Housing AI

How are in-house agency teams embracing the era of AI and potential opportunities in the generative AI space within marketing?
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Global Trends in Agency In-Housing

Global Trends in Agency In-Housing

This research (2023) by WFA and The Observatory suggests in-housing is set for continued growth.
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In-House agency webinar

In-House agency webinar

Watch this In-House webinar about agency trends and challenges, hosted by WFA.
Watch here
Global Trends in Creative In-Housing

Global Trends in Creative In-Housing

A study in collaboration with The Observatory International on how major brands are in-housing creative resources
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Upcoming Forum events

  1. In-House Forum: Breaking the Rules pt. 2

    19 Mar 2026

    There are places available.

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

  2. In-House Forum: Breaking the Rules pt. 1

    10 Mar 2026

    There are places available.

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

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