In-House Forum

WFA In-House Forum

WFA In-House Forum helps senior global marketing professionals navigate the process of in-housing for their organisations.

Join the Forum
WFA In-House Forum

Following the growing trend of in-housing creative services, WFA's In-House Forum covers topics ranging from agile ways of working, measuring performance and success of your in-house agency to attracting talent and the adoption of innovative technologies. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.

See all Forum resources

Key resources

In-Housing AI

In-Housing AI

How are in-house agency teams embracing the era of AI and potential opportunities in the generative AI space within marketing?
See more
Global Trends in Agency In-Housing

Global Trends in Agency In-Housing

This research (2023) by WFA and The Observatory suggests in-housing is set for continued growth.
See more
In-House agency webinar

In-House agency webinar

Watch this In-House webinar about agency trends and challenges, hosted by WFA.
Watch here
Global Trends in Creative In-Housing

Global Trends in Creative In-Housing

A study in collaboration with The Observatory International on how major brands are in-housing creative resources
See more

Upcoming Forum events

There are no meetings published at the moment. Please check back later!

Related content

RSS Feed
  1. In-House Forum names new chair from Unilever
    News

    In-House Forum names new chair from Unilever

    Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House Forum.

    Read more about "In-House Forum names new chair from Unilever"
  2. Spotlight: Housekeeping: In-house agency trends and challenges
    Video
    Agency managementIn-housingMarketing structureCMO ForumMarketing operations

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"
  3. In-housing set for rapid and continued growth at major multinationals
    Report
    Agency managementIn-housingMarketing capabilities

    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years.

    Read more about "In-housing set for rapid and continued growth at major multinationals"
  4. In-House Forum Meeting Overview (Oct 2023)
    Event reports
    Marketing strategyMarketing structureMarketing strategy

    In-House Forum Meeting Overview (Oct 2023)

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency talent

    Read more about "In-House Forum Meeting Overview (Oct 2023)"
  5. Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    Benchmark
    Agency managementMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
  6. Benchmark: Digital in-housing from agency point of view
    Benchmark
    Agency managementIn-housingMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA benchmark on In-housing Digital Media, from agencies' point of view

    Read more about "Benchmark: Digital in-housing from agency point of view"

Contact