Posts about In-House Forum

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. How AI is changing in-house agencies
    Report
    In-housing

    How AI is changing in-house agencies

    Brenna Brandes

    A new WFA report highlights how in-house agency teams are embracing the era of AI and potential opportunities in the generative AI space within marketing. Brenna Brandes, Global Marketing Services Manager at WFA, explains.

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  2. In-House Forum Meeting Overview (May 2025)
    Event reports
    In-housing

    In-House Forum Meeting Overview (May 2025)

    WFA

    Overview of WFA’s In-House Forum held on 8 May 2025

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  3. In-House Forum Meeting Overview (March 2025)
    Event reports
    Agency management

    In-House Forum Meeting Overview (March 2025)

    WFA

    Overview of the In-House forum held remotely on 27th March 2025

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  4. Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
    Global Marketer WeekCMO Forum

    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    WFA

    As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable solutions to help brand owners address the challenges facing each role.

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  5. In-House Forum Meeting Overview (Jan 2025)
    Event reports
    Agency managementMarketing structure

    In-House Forum Meeting Overview (Jan 2025)

    WFA

    Overview of the In-House forum held remotely on 23rd January 2025

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  6. In-housing set for rapid and continued growth at major multinationals
    Report
    Agency managementIn-housingMarketing capabilities

    In-housing set for rapid and continued growth at major multinationals

    WFA

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years.

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  7. In-House Forum Meeting Overview (Oct 2023)
    Event reports
    Marketing structure

    In-House Forum Meeting Overview (Oct 2023)

    WFA

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency talent

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  8. Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    Benchmark
    Agency managementMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA

    WFA benchmark on In-housing Digital Media, from an agency point of view

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  9. In-House Forum Overview (October 2021)
    Event reports
    In-housingCMO ForumMarketing capabilities

    In-House Forum Overview (October 2021)

    WFA

    Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place remotely.

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