In-House Forum

WFA In-House Forum

WFA In-House Forum helps senior global marketing professionals navigate the process of in-housing for their organisations.

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Following the growing trend of in-housing creative services, WFA's In-House Forum covers topics ranging from agile ways of working, measuring performance and success of your in-house agency to attracting talent and the adoption of innovative technologies. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.

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    Benchmark: Digital in-housing from agency point of view

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    This study focuses on WFA members’ creative in-house agencies.

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    Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth

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