Following the growing trend of in-housing creative services, WFA's In-House Forum covers topics ranging from agile ways of working, measuring performance and success of your in-house agency to attracting talent and the adoption of innovative technologies. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.
In-House Forum
Key resources
Global Trends in Agency In-Housing 2023
In-House agency webinar
Upcoming Forum events
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Related content
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Contact
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Julia Kraft
j.kraft@wfanet.org -
Brenna Brandes
b.brandes@wfanet.org
