In-House Forum

WFA In-House Forum

WFA In-House Forum helps senior global marketing professionals navigate the process of in-housing for their organisations.

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WFA In-House Forum

Following the growing trend of in-housing creative services, WFA's In-House Forum covers topics ranging from agile ways of working, measuring performance and success of your in-house agency to attracting talent and the adoption of innovative technologies. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.

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Key resources

In-Housing AI

In-Housing AI

How are in-house agency teams embracing the era of AI and potential opportunities in the generative AI space within marketing?
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Global Trends in Agency In-Housing

Global Trends in Agency In-Housing

This research (2023) by WFA and The Observatory suggests in-housing is set for continued growth.
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In-House agency webinar

In-House agency webinar

Watch this In-House webinar about agency trends and challenges, hosted by WFA.
Watch here
Global Trends in Creative In-Housing

Global Trends in Creative In-Housing

A study in collaboration with The Observatory International on how major brands are in-housing creative resources
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Upcoming Forum events

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  1. In-House Forum Overview (October 2021)
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    In-housingCMO ForumMarketing capabilities

    In-House Forum Overview (October 2021)

    Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place remotely.

    Read more about "In-House Forum Overview (October 2021)"
  2. Decoupling production from the creative agency and the role of the agency producer
    Report
    In-housingMarketing procurementMarketing structureMarketing procurement

    Decoupling production from the creative agency and the role of the agency producer

    Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of decoupling advertising production from the creative agency and the role of the agency producer.

    Read more about "Decoupling production from the creative agency and the role of the agency producer"
  3. Spotlight: Global Trends in Creative In-Housing
    Video
    Agency managementIn-housingMarketing structureCMO ForumMarketing operations

    Spotlight: Global Trends in Creative In-Housing

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having created an in-house model of some shape or form.

    Read more about "Spotlight: Global Trends in Creative In-Housing"
  4. Global Trends in Creative In-Housing
    Benchmark
    Agency managementIn-housingMarketing structureCMO ForumMarketing capabilities

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"
  5. Creative in-housing hits 57% among multinationals, WFA report
    Press releases
    In-housingCMO Forum

    Creative in-housing hits 57% among multinationals, WFA report

    Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth

    Read more about "Creative in-housing hits 57% among multinationals, WFA report"
  6. Webinar: In-housing Programmatic Media Success
    Video
    Ad techIn-housingMarketing structureMarketing operations

    Webinar: In-housing Programmatic Media Success

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the tech, process, data and people need to work together to form an efficient in-house operation.

    Read more about "Webinar: In-housing Programmatic Media Success"

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