Ireland’s Online Safety Code: Implications for advertisers

On 21 October, Ireland's media regulator, Coimisiún na Meán, adopted the Online Safety Code, establishing binding rules for video-sharing platforms like YouTube and TikTok to better protect users, especially children, from harmful content. The Code prohibits commercial communications harmful to the public or minors and mandates age verification, parental controls, and content moderation. These requirements impact platform policies beyond Ireland due to the country-of-origin principle, affecting marketers working with influencers on Ireland-based platforms.

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