Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
WFA Webinar: A Global Roadmap for HFSS Ad Standards
Read more about "WFA Webinar: A Global Roadmap for HFSS Ad Standards"How can advertisers help shape a healthier global food environment?
-
Advertising & policyRAC Programme Meeting Overview (February 2025)
Read more about "RAC Programme Meeting Overview (February 2025)"An overview of the Responsible Advertising and Children (RAC) programme meeting held online on 26 February 2025.
-
Responsible Food Marketing Policy: WFA key messages
Read more about "Responsible Food Marketing Policy: WFA key messages"WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children.
-
Advertising & policy
RAC Programme Meeting Overview (November 2024)
Read more about "RAC Programme Meeting Overview (November 2024)"Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 27 November 2024.
-
Advertising & policyDigital policyChildren and teens online safety overview
Read more about "Children and teens online safety overview"An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available data.
-
Five key policy priorities marketers need to know about
Read more about "Five key policy priorities marketers need to know about"With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm and Alexandre Boyer explore the key areas likely to dominate regulatory debates that will impact brand marketers over the coming months.
-
Advertising & policyDigital policyIreland’s Online Safety Code: Implications for advertisers
Read more about "Ireland’s Online Safety Code: Implications for advertisers"An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms.
-
Advertising & policy
RAC Programme Meeting Overview (September 2024)
Read more about "RAC Programme Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 25 September 2024
-
Advertising & policy
RAC Programme Meeting Overview (February 2024)
Read more about "RAC Programme Meeting Overview (February 2024)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21 February 2024.
-
AANA response to consultation on HFSS marketing restrictions in Australia
Read more about "AANA response to consultation on HFSS marketing restrictions in Australia"The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government as a response to their innitiative to further limit the advertising of HFSS products.
-
Advertising & policy
RAC Programme Meeting Overview (November 2023)
Read more about "RAC Programme Meeting Overview (November 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29 November 2023.
-
Advertising & policy
RAC Programme Meeting Overview (September 2023)
Read more about "RAC Programme Meeting Overview (September 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20 September 2023.
-
Bad health is bad for business
Read more about "Bad health is bad for business"Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and UNICEF. And why it matters for marketers.
-
Advertising & policy
RAC Programme Meeting Overview (May 2023)
Read more about "RAC Programme Meeting Overview (May 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1 March 2023.
-
Advertising & policyDigital policyInclusive marketingWFA Survey: Responsible Marketing Frameworks
Read more about "WFA Survey: Responsible Marketing Frameworks"Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023 to broader understand the composition of these frameworks, some of their weaknesses and areas for potential collaboration across teams.
-
Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operationsBrands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability.
While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals.
-
Advertising & policy
RAC Programme Meeting Overview (March 2023)
Read more about "RAC Programme Meeting Overview (March 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1 March 2023.
-
Advertising & policyFood Marketing to Kids - Heatmap
Read more about "Food Marketing to Kids - Heatmap"An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children.
-
Advertising & policyHFSS marketing restrictions: 12 markets to watch in 2023
Read more about "HFSS marketing restrictions: 12 markets to watch in 2023"An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions
-
Advertising & policyRegulatory mapping of marketing to children and use of licensed characters & toys
Read more about "Regulatory mapping of marketing to children and use of licensed characters & toys"Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and beverage products
-
Advertising & policy
RAC Programme Meeting Overview (November 2022)
Read more about "RAC Programme Meeting Overview (November 2022)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23 November 2022.
