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Advertising & policyGoing beyond ads on alcohol
Read more about "Going beyond ads on alcohol"Good marketers know that marketing is more than advertising. That’s why the Responsible Marketing Pact (RMP) now has stronger commitments for influencer campaigns and new rules on sponsorship, says Alexandre Boyer, Senior Manager, Policy, at WFA.
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Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
Read more about "Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change"Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these efforts, we risk bans, comprehensive restrictions and exclusion, says Alexandre Boyer, Policy Manager at WFA.
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Five key policy priorities marketers need to know about
Read more about "Five key policy priorities marketers need to know about"With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm and Alexandre Boyer explore the key areas likely to dominate regulatory debates that will impact brand marketers over the coming months.
