RAC Programme Meeting Overview (September 2023)

On the agenda:

OVERVIEW OF LATEST DEVELOPMENTS IN RELATION TO MARKETING AND CHILDREN

• Global and national pressures on food marketing
• New AANA Children’s Advertising Code and US FTC guide on blurred advertising
• Children’s online privacy and safety
• Platform and streaming services updates

CHILDREN’S RIGHTS AND ONLINE ADVERTISING – THE TIKTOK CASE STUDY

 Leanda Barrington-Leach, Director at the 5Rights Foundation — the organisation behind the development of Age Appropriate Design Codes — will present on children’s experience and rights on digital platforms, with a focus on TikTok and how it compares to other platforms. Come and learn how advertisers can engage with children and young people on platforms in a way that promotes and protects their rights, whilst minimising risk to brands.

GAMING AND VIRTUAL WORLDS: ADVERTISING TO CHILDREN RESPONSIBLY

Rukiya Bonner, Director of the Children’s Advertising Review Unit of BBB National Programs (“CARU”) will present CARU’s upcoming report on how brands can responsibly advertise to children in online games and virtual worlds. Learn the questions to ask your marketers, agencies, and virtual platforms to make sure you remain compliant and put children’s safety first.