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Rebecka Allén

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  1. Green claims rules could be good for brands

    Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green claims rules could help the industry and why legislators need to be wary of ‘disempowering’ consumers when it comes to the Green Transition.

    Read more about "Green claims rules could be good for brands"
  2.    2020’s top trends in food marketing regulation
    Advertising & policy

    2020’s top trends in food marketing regulation

    WFA Senior Policy Manager, Rebecka Allén, highlights this year's top events or trends in food marketing regulation

    Read more about "2020’s top trends in food marketing regulation"
  3.    GDPR represents the beginning, not the end, of the data privacy journey
    Advertising & policyDigital policyGDPR

    GDPR represents the beginning, not the end, of the data privacy journey

    The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect on its impact.

    Read more about "GDPR represents the beginning, not the end, of the data privacy journey"