Posts about Policy Action Group

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. PAG Meeting Overview (May 2025)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (May 2025)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.

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  2. PAG Meeting Overview (February 2025)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (February 2025)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 4 February 2025

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  3. PAG Meeting Overview (November 2024)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2024)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024

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  4. Children and teens online safety overview
    Report
    Advertising & policyDigital policy

    Children and teens online safety overview

    WFA

    An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available data.

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  5. Ireland’s Online Safety Code: Implications for advertisers
    Briefings & position papers
    Advertising & policyDigital policy

    Ireland’s Online Safety Code: Implications for advertisers

    WFA

    An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms. 

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  6. PAG Meeting Overview (September 2024)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2024)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024

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  7. PAG Meeting Overview (June 2024)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (June 2024)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024

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  8. PAG Meeting Overview (February 2024)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (February 2024)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024

    Read more about "PAG Meeting Overview (February 2024)"
  9. WFA Submission – 2nd report on the application of the GDPR
    Briefings & position papers
    Advertising & policyDigital policyGDPR

    WFA Submission – 2nd report on the application of the GDPR

    WFA

    WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation (GDPR)

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  10. PAG Meeting Overview (November 2023)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2023)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.

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  11. PAG Meeting Overview (September 2023)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2023)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.

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  12. PAG Meeting Overview (May 2023)
    Event reports
    Digital policy

    PAG Meeting Overview (May 2023)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.

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  13. PAG Meeting Overview (February 2023)
    Event reports

    PAG Meeting Overview (February 2023)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 February 2023.

    Read more about "PAG Meeting Overview (February 2023)"
  14. WFA position paper on EU consumer laws revision
    Briefings & position papers
    Advertising & policyDigital policy

    WFA position paper on EU consumer laws revision

    WFA

    In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws, seeking to assess whether current rules ensure a high level of consumer protection in the digital age.

    Read more about "WFA position paper on EU consumer laws revision"
  15. PAG Meeting Overview (November 2022)
    Event reports

    PAG Meeting Overview (November 2022)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 22 November 2022.

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  16. PAG Meeting Overview (September 2022)
    Event reports

    PAG Meeting Overview (September 2022)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 September 2022.

    Read more about "PAG Meeting Overview (September 2022)"
  17. WFA Policy Tracker
    Briefings & position papers
    Advertising & policyDigital policyValue of advertising

    WFA Policy Tracker

    WFA

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative files. 

    Read more about "WFA Policy Tracker"
  18. PAG Meeting Overview (May 2022)
    Event reports

    PAG Meeting Overview (May 2022)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 May 2022.

    Read more about "PAG Meeting Overview (May 2022)"
  19. PAG Meeting Overview (February 2022)
    Event reports

    PAG Meeting Overview (February 2022)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 22 February 2022.

    Read more about "PAG Meeting Overview (February 2022)"
  20. The EU Digital Markets Act: what is it and why is it relevant to advertisers?
    Briefings & position papers
    Advertising & policyDigital policy

    The EU Digital Markets Act: what is it and why is it relevant to advertisers?

    WFA

    WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.

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  21. DSA/DMA Task Force Meeting Overview (November 2021)
    Event reports
    Advertising & policyDigital policy

    DSA/DMA Task Force Meeting Overview (November 2021)

    WFA

    The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss the WFA’s position regarding possible regulation of targeted advertising based on personal data.

    Read more about "DSA/DMA Task Force Meeting Overview (November 2021)"