WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Embarking on an influencer strategy? Get insights into the best practices and how to contract your engagement.
A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.
Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content…
WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach…
Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
A remote workshop on Marketing Technologies led by Taru Jain, Founder and Director, Maxential and Subhendu Mukherjee, Founder, The…
Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…
Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
An overview of WFA’s key projects and initiatives from 2022
Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…