Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Search, browse through or filter by topics.

Search field

All knowledge & updates

  1.    GARM & Ad Net Zero announce global framework to measure media's carbon emisisons

    GARM & Ad Net Zero announce global framework to measure media's carbon emisisons

    The Global Media Sustainability Framework is a cross-industry collaboration between WFA’s Global Alliance for Responsible…

    Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emisisons"
  2.    Knowledge Spotlight: Agency Remuneration 101
    Agency remuneration & contractsMarketing operations

    Knowledge Spotlight: Agency Remuneration 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Remuneration 101"
  3.    Setting targets on DEI in production can be a challenge for half of major multinationals

    Setting targets on DEI in production can be a challenge for half of major multinationals

    New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…

    Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"
  4.    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…

    Read more about "“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes"
  5.    Survey: DEI in Content Production
    Diversity & Inclusion

    Survey: DEI in Content Production

    WFA member survey exploring company maturity and practices related to DEI in content production.

    Read more about "Survey: DEI in Content Production"
  6.    What do marketers want to see in Cannes?
    CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology

    What do marketers want to see in Cannes?

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…

    Read more about "What do marketers want to see in Cannes?"
  7.    This is the fourteenth marketing article you’re browsing today. So, you think you’re going to learn something by reading?

    This is the fourteenth marketing article you’re browsing today. So, you think you’re going to learn something by reading?

    Confucius knew it, Linus knew it.; you know it.  And yes, consumers know it as well. “Facta, non verba”,…

    Read more about "This is the fourteenth marketing article you’re browsing today. So, you think you’re going to learn something by reading?"
  8.    Benchmark: Centralised Marketing Hub
    Marketing capabilities

    Benchmark: Centralised Marketing Hub

    WFA member benchmark on centralising marketing assets and resources into a singular platform 

    Read more about "Benchmark: Centralised Marketing Hub"
  9.    Benchmark: Programmatic models
    ProgrammaticMarketing procurement

    Benchmark: Programmatic models

    WFA member benchmark exploring how members are structuring programmatic models

    Read more about "Benchmark: Programmatic models"
  10.    CMO, the impossible job?
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    CMO, the impossible job?

    Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…

    Read more about "CMO, the impossible job?"
  11.    How to build better brands?
    CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology

    How to build better brands?

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

    Read more about "How to build better brands?"
  12.    Highlights from Global Marketer Week 2024

    Highlights from Global Marketer Week 2024

    Global Marketer Week, the event for international marketers, went to Toronto in May 2024. See the highlights below from…

    Read more about "Highlights from Global Marketer Week 2024"
  13.    From AI to Audiences: Key Takeaways from Global Marketer Week 2024
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    From AI to Audiences: Key Takeaways from Global Marketer Week 2024

    It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…

    Read more about "From AI to Audiences: Key Takeaways from Global Marketer Week 2024"
  14.    Aggregated Measurement Report - May 2024

    Aggregated Measurement Report - May 2024

    The sixth Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across ten platforms.

    Read more about "Aggregated Measurement Report - May 2024"
  15.    Insight Forum GMW Meeting Overview (May 2024)

    Insight Forum GMW Meeting Overview (May 2024)

    Overview of the Insight Forum held in Toronto, May 2024

    Read more about "Insight Forum GMW Meeting Overview (May 2024)"
  16.    Media Forum APAC meeting overview (April 2024)
    Organisation & structure

    Media Forum APAC meeting overview (April 2024)

    Overview of the WFA Media Forum Asia Pacific held in person in Singapore

    Read more about "Media Forum APAC meeting overview (April 2024)"
  17.    WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars
    Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology

    WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars

    In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…

    Read more about "WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars"
  18.    Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
    Agency remuneration & contractsCreativityMarketing procurement

    Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments

    There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…

    Read more about "Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments"
  19.    This month in AI: new tools, content labelling, voice cloning and licensing deals
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    This month in AI: new tools, content labelling, voice cloning and licensing deals

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: new tools, content labelling, voice cloning and licensing deals"
  20.    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'

    Few external forces are more influential to human behaviour than culture, which makes cracking the culture…

    Read more about "WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'"
  21.    WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'

    40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…

    Read more about "WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'"