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Advertising & policyInfluencer marketingInfluencing the influencers
Read more about "Influencing the influencers"Responsible influencer marketing can strengthen consumer trust, drive brand differentiation, and build long-term business resilience. As the creator economy continues to grow, sharing best practices becomes ever more valuable, says Alexandre Boyer, Senior Policy Manager at WFA.
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AINavigating the EU AI Act labelling obligations in practice
Read more about "Navigating the EU AI Act labelling obligations in practice"As the EU AI Act takes effect, brands need clarity when AI-generated advertising content must be disclosed. Maxime Ricard, Senior Digital Policy Manager at WFA, offers some thoughts.
WFA's latest webinar explored the practical application of Article 50, offering marketers an actionable guide on compliance, governance and consumer trust.
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Global Marketer WeekGlobal Marketer Week 2027: dates confirmed for London
Read more about "Global Marketer Week 2027: dates confirmed for London"Global Marketer Week 2027 will take place from 20-23 April in London. The Global Marketer Conference, WFA's annual flagship event, will be co-hosted with UK national advertiser associations, ISBA, on 22 April 2027.
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Candid CMOThe Candid CMO: Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition
Read more about "The Candid CMO: Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition"The modern marketer can't know everything and accepting that fact has been a milestone in Natalia Ball's work at both P&G and Mars.
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Global Marketer of the YearNominations open for Global Marketer of the Year 2026
Read more about "Nominations open for Global Marketer of the Year 2026"Annual award celebrates global and regional marketers and the work they do to strengthen their brands and businesses.
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CreativityAndrew Tindall on defining creativity and why emotion matters for effectiveness
Read more about "Andrew Tindall on defining creativity and why emotion matters for effectiveness"Advertising is getting pricier, yet the results many marketers care about most are shrinking. David talks with Andrew Tindall from System1 about what sits underneath that decline and how to fix it without hiding behind vanity metrics.
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CultureYou can't buy attention: What World Cup 2026 taught brands about culture
Read more about "You can't buy attention: What World Cup 2026 taught brands about culture"The tournament's most talked about campaigns didn't come from the biggest media budgets, but from brands that understood the fandom they were joining, says Misha Sher, Founder of One of Not Many.
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The expansionary moment: Why AI is the catalyst for agency evolution
Read more about "The expansionary moment: Why AI is the catalyst for agency evolution"Paul Limbrey, Google’s VP of global 3P ecosystem, explores new Google-commissioned research on agency excellence from Boston Consulting Group. He breaks down how agencies can use structural shifts and innovation in the AI era to reclaim their role as indispensable strategic partners. This article originally appeared on Think with Google.
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Advertising & policyBrand reputationMarketing policy can no longer be an afterthought
Read more about "Marketing policy can no longer be an afterthought"The world is becoming increasingly volatile and brands cannot afford to ignore the strategic power of proactive policy approaches, says Gabrielle Robitaille, Director of Policy at WFA.
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Marketing structureMarketing capabilitiesL’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum
Read more about "L’Oréal’s Bizien-Mourgue to Co-Chair Capability Forum"WFA's Marketing Capability Forum brings together senior marketers looking to build and evolve high-performing marketing teams.
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Seven reports that will make you a more effective marketer
Read more about "Seven reports that will make you a more effective marketer"WFA regularly conducts research and creates best practice guides with our strategic partners to help members supercharge better marketing. Here’s our selection of the highlights from the last couple of months.
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Candid CMOThe Candid CMO: Absa’s Sydney Nhlanhla Mbhele
Read more about "The Candid CMO: Absa’s Sydney Nhlanhla Mbhele"In this Candid CMO feature, WFA speaks with Sydney Nhlanhla Mbhele, Group Chief Marketing and Corporate Affairs Officer Absa Group about building meaningful brands across Africa and why lived experience matters more than data alone.
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Marketing effectivenessCMO Forum6 lessons on transforming for real effectiveness
Read more about "6 lessons on transforming for real effectiveness"Over recent WFA member meetings, marketing leaders from some of the world's biggest brand owners sat down to compare notes on a question every organisation is wrestling with right now: what does effective change actually look like, and how do you tell it apart from 'transformation theatre'? A few clear lessons emerged. Rob Dreblow, WFA's Global Head of Marketing Services, outlines six of them.
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WFA and X settle over GARM litigation
Read more about "WFA and X settle over GARM litigation"WFA and X Corp. are putting the litigation involving GARM behind them
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Media & analyticsMarketing effectivenessTwo-thirds of brand owners are behind on paid media measurement
Read more about "Two-thirds of brand owners are behind on paid media measurement"New WFA and Ebiquity handbook reveals the gap between measurement capability and commercial action
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Brand purposeBrand reputationMarketing strategyCannes LionsMarketing strategyCannes Lions 2026 jurors on why creativity is all about insight
Read more about "Cannes Lions 2026 jurors on why creativity is all about insight"Three of this year’s Cannes Lions jurors look at key trends across Creative Effectiveness, Glass Lion: The Lion For Change and Creative Commerce to identify how creativity is ultimately about understanding people.
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Brand purposeBrand reputationMarketing strategyCannes LionsMarketing strategyCannes Lions 2026 jurors on creativity as a business driver
Read more about "Cannes Lions 2026 jurors on creativity as a business driver"Four of this year’s jurors at Cannes Lions reflect on their experience of judging thousands of entries from all around the world. Trends across multiple categories indicate how creativity can become embedded into the way organisations approach marketing, leverage data and drive business transformation.
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Inclusive marketingCannes Lions: Plus ça change?
Read more about "Cannes Lions: Plus ça change?"In this look-back on Cannes Lions, Asad Dhunna, CEO and Founder of The Unmistakables, explores why human understanding, inclusive cultures and diverse perspectives remain the true drivers of creative excellence and marketing growth.
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CreativityGlobal Marketer WeekHow can marketers unlock creative excellence?
Read more about "How can marketers unlock creative excellence?"Industry leaders discuss the importance of creativity and how to build it across brand organisations.
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Brand purposeOpella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose
Read more about "Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose"In this Better Marketing Podcast episode, Alberto Hernandez, Chief Growth Officer at Opella, talks curiosity, courage and purpose in brand building.
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Global Marketer WeekWFA heads to London for Global Marketer Week 2027
Read more about "WFA heads to London for Global Marketer Week 2027"WFA's annual flagship event will take place in April in London
