WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Learn how GenAI is being rolled out in marketing across the globe.
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
Generative AI can’t make big decisions for you, but it can help you make better decisions.
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…
WFA benchmark containing member-recommended capability training vendors .
WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know…
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…
WFA member benchmark on how organisations are approaching the entertainment marketing category
WFA member benchmark on how organisations are evolving their approach to couponing.
This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…
This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…
This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…
In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…
Meeting overview from WFA’s Insight Forum meeting on 28 Jun 2023, which took place remotely.
Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…
Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…
Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…
WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer…
