Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1.    Webinar: In-housing Programmatic Media Success
    ProgrammaticMarketing operationsOrganisation & structure

    Webinar: In-housing Programmatic Media Success

    The responsibility to in-house and digitally transform your media buying can seem overwhelming. But no matter what is reported in…

    Read more about "Webinar: In-housing Programmatic Media Success"
  2.    In the spotlight: Danish Association of Advertisers’ Holger Wilcks

    In the spotlight: Danish Association of Advertisers’ Holger Wilcks

    Meet Holger Wilcks, CEO of Dansk Annoncørforening

    Read more about "In the spotlight: Danish Association of Advertisers’ Holger Wilcks"
  3.    Call for submissions: WFA President’s Awards 2020

    Call for submissions: WFA President’s Awards 2020

    The annual awards look to recognise association-led industry initiatives which have helped advance the marketer’s agenda at…

    Read more about "Call for submissions: WFA President’s Awards 2020"
  4.    France sets standard for measuring marketing effectiveness

    France sets standard for measuring marketing effectiveness

    Union des marques launches platform for measuring marcomms effectiveness

    Read more about "France sets standard for measuring marketing effectiveness"
  5.    Colombia’s bid for self-regulation given the thumbs-up
    Self-regulation

    Colombia’s bid for self-regulation given the thumbs-up

    ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government

    Read more about "Colombia’s bid for self-regulation given the thumbs-up"
  6.    Norway exposes buzzwords that should buzz off

    Norway exposes buzzwords that should buzz off

    Norwegian marketers reveal the buzzwords that bombarded them in 2019

    Read more about "Norway exposes buzzwords that should buzz off"
  7.    Personalisation is U.S. marketing word of the year

    Personalisation is U.S. marketing word of the year

    Prominent runner-up’s included ‘equality’, ‘inclusion’, ‘data’, and…

    Read more about "Personalisation is U.S. marketing word of the year"
  8.    Brazil mobilises marketers to transform organisational cultures

    Brazil mobilises marketers to transform organisational cultures

    ABA releases report to help advertising adapt to a world in flux

    Read more about "Brazil mobilises marketers to transform organisational cultures"
  9.    Pakistan reflects on a great year and looks to the future

    Pakistan reflects on a great year and looks to the future

    Pakistan Advertisers Society holds Executive Council elections

    Read more about "Pakistan reflects on a great year and looks to the future"
  10.    Corporate Sustainability Survey Report
    Brand reputationMarketing operations

    Corporate Sustainability Survey Report

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
  11.    WFA Global Privacy Map
    Digital policyData collection & privacy

    WFA Global Privacy Map

    An overview of data protection & privacy regulation in key markets. Last updated: January 2020

    Read more about "WFA Global Privacy Map"

  12.    Benchmark: Measuring your agency creative effectiveness
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    This WFA member benchmark covers how 

    Read more about "Benchmark: Measuring your agency creative effectiveness"