A new WFA guide looks to help brands identify and avoid the risk of reinforcing bias and discrimination when using Gen AI in their marketing and use the technology as a driver of inclusive growth.

AI is reshaping how consumers discover, evaluate and purchase products and services, fundamentally reshaping search dynamics. For brands, this evolution raises critical questions about visibility, measurement and relevance in a world where AI models increasingly mediate consumer journeys.

What does it take to create a brand that really connects with consumers? Chrystal Yeong, Senior Manager, Marketing Services at WFA, reports.

Career paths are rarely linear in Insights. Ioana Danila, WFA's Insight Forum lead, sums up key challenges and opportunities for professionals seeking to elevate their role within an organisation, drawing from conversations between senior Insights leaders at recent WFA events. 

Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.

WFA research finds that upskilling remains one of the greatest roadblocks to AI adoption among brands. To help marketers navigate this challenge, WFA is expanding its webinar series to focus on AI.

Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa

Kantar joins as first-ever industry partner of the award

What happens when you need to build a completely new company while still delivering exceptional business results? Leyal Eskin Yilmaz, CMO Europe, UKI, ANZ & Head of Global Brands - and CMO of the newly forming Magnum Ice Cream Company, describes this challenging transition as “building a new house while living in it": simultaneously exciting, humbling and occasionally uncomfortable.

AI is rewiring the whole marketing economy, including marketing procurement. Laura Forcetti, Director, Marketing Asia-Pacific, and Global Sourcing, presents some industry-first research into the scale of adoption across the function.

What was once an experimental channel has become an essential part of today’s marketing landscape. Brenna Brandes, Global Marketing Services Manager, explains.