Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Search, browse through or filter by topics.

Search field

All knowledge & updates

  1.    PAG Meeting Overview (April 2021)
    Digital policyDiversity & InclusionMarketing law

    PAG Meeting Overview (April 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

    Read more about "PAG Meeting Overview (April 2021)"
  2.    The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?
    Digital policyMarketing law

    The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?

    WFA has developed a brief summary of the EU Digital Services Act and Digital Markets Act proposals which outlines why they are…

    Read more about "The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?"
  3.    New research suggests marketers lag corporate progress on the sustainability journey
    Brand purposeBrand reputationMarketing operations

    New research suggests marketers lag corporate progress on the sustainability journey

    Marketers almost unanimously believe that the function can make a difference on this journey

    Read more about "New research suggests marketers lag corporate progress on the sustainability journey"
  4.    WFA Global Marketer Week 2022 goes to Athens

    WFA Global Marketer Week 2022 goes to Athens

    Hopes for a return to in-person event with the pandemic under control

    Read more about "WFA Global Marketer Week 2022 goes to Athens"
  5.    GARM Aggregated Measurement Report - April 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - April 2021

    The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…

    Read more about "GARM Aggregated Measurement Report - April 2021"
  6.    Marketing and Sustainability: Closing the Gaps
    Brand purposeMarketing operations

    Marketing and Sustainability: Closing the Gaps

    What can Marketers do to drive Sustainability in their industry?

    Read more about "Marketing and Sustainability: Closing the Gaps"
  7.    WFA launches Planet Pledge for Marketers
    Brand purposeMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate…

    Read more about "WFA launches Planet Pledge for Marketers"
  8.    GARM launches its first-ever measurement report for digital brand safety
    Brand safetyBrand safety

    GARM launches its first-ever measurement report for digital brand safety

    First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…

    Read more about "GARM launches its first-ever measurement report for digital brand safety"
  9.    WFA names new global leadership team

    WFA names new global leadership team

    Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for…

    Read more about "WFA names new global leadership team"
  10.    DSA Task Force Meeting Overview (April 2021)
    Digital policyMarketing law

    DSA Task Force Meeting Overview (April 2021)

    The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (April 2021)"
  11.    WFA Green Claims in Marketing Map
    Marketing law

    WFA Green Claims in Marketing Map

    An overview of regulation of sustainability claims in key markets

    Read more about "WFA Green Claims in Marketing Map"
  12.    WFA responses to EU public consultation on a Digital Levy
    Digital policy

    WFA responses to EU public consultation on a Digital Levy

    WFA responses to the European Commission consultation on an EU digital levy

    Read more about "WFA responses to EU public consultation on a Digital Levy"
  13.    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
    Marketing procurementOrganisation & structure

    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach

    Shifting from a savings outlook to a value creation approach.

    Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"
  14.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  15.    In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides

    In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides

    Meet Christiana Paschalides, General Manager of Cyprus Advertisers’ Association

    Read more about "In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides"