WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…
How are leading brands investing in consumer insights and market research? The latest WFA Insights Forum…
Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…
Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a…
The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Marketer of the Future 2025 highlights key factors separating brand leaders and those who are…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Overview of the WFA Sourcing Forum meeting, held remotely on 26th February 2025.
Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.
Are you a marketing leader looking to stay ahead of the curve in an AI-driven world? The Infosys CMO Radar 2024 infographic…
WFA member benchmark exploring the use of global marketing organisation consultancies
More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in…
As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…
In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington…
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…
WFA chats to the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africato…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Overview of the In-House forum held remotely on 23rd January 2025
WFA has launched a new Transparency Tool, in partnership with Ebiquity, designed to help benchmark contact transparency across key…
