Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Eco-Friendly Practices in Production
    ProductionMarketing procurement

    Eco-Friendly Practices in Production

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

    Read more about "Eco-Friendly Practices in Production"
  2.    RAC Programme Meeting Overview (November 2020)
    Digital policyFood marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (November 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 18 November 2020.

    Read more about "RAC Programme Meeting Overview (November 2020)"
  3.    Benchmark: Digital Agencies(B2B) in South East Asia

    Benchmark: Digital Agencies(B2B) in South East Asia

    Member benchmark on Digital Agencies(B2B) in South East Asia 

    Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"
  4.    Benchmark: Media Recruitment Agencies in Japan

    Benchmark: Media Recruitment Agencies in Japan

    Member benchmark on Media Recruitment Agencies in Japan

    Read more about "Benchmark: Media Recruitment Agencies in Japan"
  5.    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
    Digital policyMarketing lawData collection & privacy

    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?

    Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos,…

    Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"
  6.    Webinar: AI & advertising, a consumer perspective
    Digital policyMarketing lawData collection & privacy

    Webinar: AI & advertising, a consumer perspective

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

    Read more about "Webinar: AI & advertising, a consumer perspective"
  7.    Survey: Organising virtual and hybrid events
    Integrated marketingMarketing procurement

    Survey: Organising virtual and hybrid events

    This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond

    Read more about "Survey: Organising virtual and hybrid events"
  8.    European Commission plans to tackle green claims in advertising
    Marketing law

    European Commission plans to tackle green claims in advertising

    WFA has developed a brief summary of the European Commission’s plans to tackle false or misleading environmental claims,…

    Read more about "European Commission plans to tackle green claims in advertising"
  9.    Webinar: Diversidad e inclusion en la industria publicitaria
    Gender & diversity

    Webinar: Diversidad e inclusion en la industria publicitaria

    ¿Qué pueden hacer las marcas para intensificar sus esfuerzos de diversidad e inclusión?

    Read more about "Webinar: Diversidad e inclusion en la industria publicitaria"
  10.    In the spotlight: Estonian Marketing Association’s Liis Tippel

    In the spotlight: Estonian Marketing Association’s Liis Tippel

    Meet Liis Tippel, CEO of TULI

    Read more about "In the spotlight: Estonian Marketing Association’s Liis Tippel"
  11.    WFA Global Privacy Map
    Digital policyData collection & privacy

    WFA Global Privacy Map

    An overview of data protection & privacy regulation in key markets. Last updated: November…

    Read more about "WFA Global Privacy Map"
  12.    Spotlight: Global Production - 2020 and beyond
    Agency managementProductionMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

    Read more about "Spotlight: Global Production - 2020 and beyond"