WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
WFA has developed a briefing on the EU AI Act, outlining the key provisions and potential implications for advertisers
Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
A deep dive into how media and creative agencies are using generative AI, and what this means for brands.
Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House…
WFA member benchmark on centralising marketing assets and resources into a singular platform
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the…
Overview of the Insight Forum held remotely, 27th June 2024
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
