Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    WFA Benchmark – Members’ thoughts on Ebiquity acquiring MediaPath
    Media measurementMarketing technologyData & analyticsMarketing technology

    WFA Benchmark – Members’ thoughts on Ebiquity acquiring MediaPath

    A WFA member was looking for reviews of GMP365

    Read more about "WFA Benchmark – Members’ thoughts on Ebiquity acquiring MediaPath"
  2.    WFA Benchmark – Exploring Innovative Agency Models
    Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure

    WFA Benchmark – Exploring Innovative Agency Models

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

    Read more about "WFA Benchmark – Exploring Innovative Agency Models"
  3.    Benchmark: Negotiations with tech titans or big digital platforms
    Value of advertisingMarketing procurement

    Benchmark: Negotiations with tech titans or big digital platforms

    WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

    Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
  4.    Clients and creativity
    Self-regulationCreativity

    Clients and creativity

    With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…

    Read more about "Clients and creativity"
  5.    Charting a new course in media for 2022 and beyond
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety

    Charting a new course in media for 2022 and beyond

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…

    Read more about "Charting a new course in media for 2022 and beyond"
  6.    Marketing facing “worst-ever” talent crisis
    Media governanceMarketing capabilities

    Marketing facing “worst-ever” talent crisis

    Data and analytics, eCommerce and measurement top skills shortage

    Read more about "Marketing facing “worst-ever” talent crisis"

  7.    Media’s got talent?

    Media’s got talent?

    This joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research…

    Read more about "Media’s got talent?"
  8.    Insight & Strategy | Ford: Very Gay Raptor
    Diversity & Inclusion

    Insight & Strategy | Ford: Very Gay Raptor

    How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

    This…

    Read more about "Insight & Strategy | Ford: Very Gay Raptor"
  9.    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.

    This article was…

    Read more about "Case study | Motor Neurone Disease New Zealand: David’s Unusables"
  10.    Case study | FELGTB: #RealVoicesOfPride
    Diversity & Inclusion

    Case study | FELGTB: #RealVoicesOfPride

    Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

    This article was…

    Read more about "Case study | FELGTB: #RealVoicesOfPride"
  11.    Insight & Strategy | WeCapital: Data Tienda
    Diversity & Inclusion

    Insight & Strategy | WeCapital: Data Tienda

    How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…

    Read more about "Insight & Strategy | WeCapital: Data Tienda"
  12.    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
    Brand purposeMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga

    WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…

    Read more about "WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga"
  13.    Benchmark: Online communities and advisory boards
    Marketing effectiveness

    Benchmark: Online communities and advisory boards

    A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards

    Read more about "Benchmark: Online communities and advisory boards"
  14.    Agency Roster Transformation
    Agency managementAgency rostersOrganisation & structure

    Agency Roster Transformation

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

    Read more about "Agency Roster Transformation"
  15.    Agency rosters face ongoing reform and revamps
    Agency managementAgency rostersOrganisation & structure

    Agency rosters face ongoing reform and revamps

    In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…

    Read more about "Agency rosters face ongoing reform and revamps"
  16.    Benchmark: Social media compromises/hacks
    Ad fraud & verificationBrand safetyChannelsBrand safety

    Benchmark: Social media compromises/hacks

    WFA member benchmark on how to manage social media hacks

    Read more about "Benchmark: Social media compromises/hacks"
  17.    WFA Spotlight:  Navigating global media demand and pricing – July 2022
    Marketing capabilities

    WFA Spotlight: Navigating global media demand and pricing – July 2022

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…

    Read more about "WFA Spotlight: Navigating global media demand and pricing – July 2022"
  18.    Benchmark: Tracking media in-feed on social platforms
    Brand safetyChannelsBrand safetySelf-regulation

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  19.    DGX Benchmark: Google Analytics (July 2022)
    Digital policyMarketing effectiveness

    DGX Benchmark: Google Analytics (July 2022)

    WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics (July 2022)"
  20.    Sourcing Forum meeting overview (June 2022)
    Marketing procurement

    Sourcing Forum meeting overview (June 2022)

    Overview of the Sourcing Forum held remotely on June 30, 2022.

    Read more about "Sourcing Forum meeting overview (June 2022)"
  21.    China Forum (July 2022)
    Marketing capabilitiesMarketing technologyMarketing effectivenessMarketing technology

    China Forum (July 2022)

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…

    Read more about "China Forum (July 2022)"