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Global Marketer of the YearHow to succeed in marketing, by the people who do it best
Read more about "How to succeed in marketing, by the people who do it best"Former winners of the WFA's Global Marketer of the Year share what has changed, what matters now and the advice they would pass on, as the award celebrates its 10th year
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WFA CEO Stephan Loerke to step down in 2027, having led organisation for 24 years
Read more about "WFA CEO Stephan Loerke to step down in 2027, having led organisation for 24 years"Recruitment for a new CEO to be led by five-person committee with a new appointment expected by June 2027
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National associations to meet in Warsaw
Read more about "National associations to meet in Warsaw"Heads of national associations from around the world gather in Warsaw on 22–23 October to discuss growth, measurement, retail media and AI
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In the spotlight: Eleni Kitra, Advertising Business Group (GCC)
Read more about "In the spotlight: Eleni Kitra, Advertising Business Group (GCC)"From Greece to Dubai, ABG CEO & Executive Director Eleni Kitra on scaling across the Middle East and the human edge in marketing's AI era
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LATAM regional meeting comes to Central America for the first time
Read more about "LATAM regional meeting comes to Central America for the first time"Guatemala's AAG hosts the 2026 LATAM regional meeting, supported by advertiser associations of Costa Rica and El Salvador
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Marketing strategyMarketing strategyBetter Marketing Pod Ep. 53: Nissan's Miki Hamamatsu on rebuilding one global brand and why internal belief comes first
Read more about "Better Marketing Pod Ep. 53: Nissan's Miki Hamamatsu on rebuilding one global brand and why internal belief comes first"Most global brands are singular on paper and plural in practice. David talks with Nissan's Division General Manager, Global Brand & Marketing Communication, Miki Hamamatsu, about pulling dozens of regional interpretations back into one brand, and why that work had to start with Nissan's own employees
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AI96% of major brands now use AI in marketing, WFA research finds
Read more about "96% of major brands now use AI in marketing, WFA research finds"State of AI in Marketing 2026 shows AI moving beyond content into insights, media and strategy, with scaling and skills now the biggest challenges
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Canadian advertisers present their top industry honour for 2026
Read more about "Canadian advertisers present their top industry honour for 2026"ACA in Canada presents its 2026 Gold Medal Award to Brunico Communications' Mary Maddever for her contribution to Canadian marketing
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Marketing procurementMarketing procurementGlobal brands are shifting to paying for outputs not time, WFA research
Read more about "Global brands are shifting to paying for outputs not time, WFA research"Labour-based models are now used as the standard payment model by less than a fifth of multinationals, down from more than half in 2011
Factors affecting agency performance extend far beyond remuneration with briefing, respect and trust and feedback all scoring higher than financial rewards
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Marketing effectivenessFive lessons for building paid media effectiveness
Read more about "Five lessons for building paid media effectiveness"What every media director should take from the Paid Media Effectiveness Handbook, and what surprised him along the way, says Tom Ashby, Global Lead, Media Services at WFA
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Marketing structureAIMarketing capabilitiesStrategic thinking is the biggest skills gap for marketing, WFA research
Read more about "Strategic thinking is the biggest skills gap for marketing, WFA research"World’s biggest companies say there’s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem
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Advertising & policyInfluencer marketingInfluencing the influencers
Read more about "Influencing the influencers"Responsible influencer marketing can strengthen consumer trust, drive brand differentiation, and build long-term business resilience. As the creator economy continues to grow, sharing best practices becomes ever more valuable, says Alexandre Boyer, Senior Policy Manager at WFA.
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AINavigating the EU AI Act labelling obligations in practice
Read more about "Navigating the EU AI Act labelling obligations in practice"As the EU AI Act takes effect, brands need clarity when AI-generated advertising content must be disclosed. Maxime Ricard, Senior Digital Policy Manager at WFA, offers some thoughts.
WFA's latest webinar explored the practical application of Article 50, offering marketers an actionable guide on compliance, governance and consumer trust.
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Cross-media measurement advances in Belgium and India
Read more about "Cross-media measurement advances in Belgium and India"UBA backs Belgium's CIM ONE cross-media measurement framework, while ISA in India explores a Halo-based system starting with video
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Global Marketer WeekGlobal Marketer Week 2027: dates confirmed for London
Read more about "Global Marketer Week 2027: dates confirmed for London"Global Marketer Week 2027 will take place from 20-23 April in London. The Global Marketer Conference, WFA's annual flagship event, will be co-hosted with UK national advertiser associations, ISBA, on 22 April 2027.
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Candid CMOThe Candid CMO: Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition
Read more about "The Candid CMO: Natalia Ball, Global Chief Growth Officer, Mars Pet Nutrition"The modern marketer can't know everything and accepting that fact has been a milestone in Natalia Ball's work at both P&G and Mars.
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Nordic study finds AI boosts marketing productivity, but proving business value remains a key challenge – research spotlight
Read more about "Nordic study finds AI boosts marketing productivity, but proving business value remains a key challenge – research spotlight"Brand Marketing Sweden, ANFO (Norway) and Dansk Annoncørforening (Denmark) back a Kapero study on how marketing departments are changing as AI speeds up output
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UK and German advertisers take stock of retail media – research spotlight
Read more about "UK and German advertisers take stock of retail media – research spotlight"ISBA in the UK and OWM in Germany publish new retail media research on capabilities, investment and standards
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Women leaders of Brazilian associations share lessons in new ABA book
Read more about "Women leaders of Brazilian associations share lessons in new ABA book"ABA in Brazil publishes a book with chapters from 29 women who lead Brazilian industry associations
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Global Marketer of the YearNominations open for Global Marketer of the Year 2026
Read more about "Nominations open for Global Marketer of the Year 2026"Annual award celebrates global and regional marketers and the work they do to strengthen their brands and businesses.
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CreativityAndrew Tindall on defining creativity and why emotion matters for effectiveness
Read more about "Andrew Tindall on defining creativity and why emotion matters for effectiveness"Advertising is getting pricier, yet the results many marketers care about most are shrinking. David talks with Andrew Tindall from System1 about what sits underneath that decline and how to fix it without hiding behind vanity metrics.
