Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Gender & diversityBrand purpose

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

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  2.    How ‘viewable’ is your market? 10 trillion impressions provide some answers
    Ad fraud & verification

    How ‘viewable’ is your market? 10 trillion impressions provide some answers

    In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…

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  3.    Change in 2020 extends beyond marketing

    Change in 2020 extends beyond marketing

    The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different…

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  4.    WFA Better Marketing Pod Ep.1: Diversity & Inclusion
    Gender & diversity

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
  5.    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
    Marketing capabilities

    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

    Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…

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  6.    Industry experts on the next steps for brand safety
    Brand safetyBrand safety

    Industry experts on the next steps for brand safety

    The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…

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  7.    Global Marketing Procurement: 2020 and beyond
    Marketing procurementOrganisation & structure

    Global Marketing Procurement: 2020 and beyond

    WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…

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  8.    Benchmark: Global marketing procurement team structures & workload allocation
    Marketing procurementOrganisation & structure

    Benchmark: Global marketing procurement team structures & workload allocation

    WFA member benchmark regarding workload allocation and related team structures.

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  9.    Client views on developing creative in-house
    Agency rosters

    Client views on developing creative in-house

    Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…

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  10.    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
    Food marketingSelf-regulationMarketing to childrenMarketing law

    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America

    This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.

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  11.    DGX meeting overview (October 2020)
    Digital policyData collection & privacy

    DGX meeting overview (October 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020

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  12.    Sourcing Forum meeting overview (October 2020)
    Marketing procurement

    Sourcing Forum meeting overview (October 2020)

    Overview of the Sourcing Forum held remotely on October 15, 2020.

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