Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    DGX: Google Q&A on privacy and advertising
    Digital policyData collection & privacy

    DGX: Google Q&A on privacy and advertising

    Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.

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  2.    RAC Programme meeting overview (November 2019)
    Marketing to childrenData collection & privacy

    RAC Programme meeting overview (November 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

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  3.    Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'

    Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'

    Mastercard’s chief marketing officer and WFA’s president Raja Rajamannar catches up with The Drum on the biggest issues…

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  4.    7 things to keep in mind when designing for integration
    Integrated marketingDigital transformation

    7 things to keep in mind when designing for integration

    There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace…

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  5.    True partners
    Agency management

    True partners

    Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…

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  6.    WFA names shortlist for Global Marketer of the Year 2019

    WFA names shortlist for Global Marketer of the Year 2019

  7.    Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal

    Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal

    Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal"
  8.    Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab

    Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab

    Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s…

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  9.    Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G

    Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G

    Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s Read more about "Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G"

  10.    Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King

    Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King

    Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s Read more about "Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King"

  11.    Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J

    Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J

    Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is…

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  12.    Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo

    Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo

    Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s…

    Read more about "Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo"