Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1. Benchmark: Sustainable communication, advertising production and advertising behaviours
    Benchmarks & surveys
    19 November 2024

    Benchmark: Sustainable communication, advertising production and advertising behaviours

    WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…

    Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"
  2. Spotlight: The Future of Media Agency Remuneration
    Videos & webinars
    18 November 2024
    Agency remuneration & contractsMedia transformation

    Spotlight: The Future of Media Agency Remuneration

    Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…

    Read more about "Spotlight: The Future of Media Agency Remuneration"
  3. Three-quarters of brands want to change their agency remuneration model
    Reports & whitepapers
    14 November 2024
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technology

    Three-quarters of brands want to change their agency remuneration model
    Open to WFA members only

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

    Read more about "Three-quarters of brands want to change their agency remuneration model"
  4. Spotlight: Evolving from a focus on roles to a skill-centric talent model
    Videos & webinars
    12 November 2024
    Agency remuneration & contractsCreativityMarketing procurement

    Spotlight: Evolving from a focus on roles to a skill-centric talent model

    This session presents the current landscape of work and how this is evolving alongside economic and hiring trends. 

    Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"
  5. Benchmark: Scope of Work (SOW) Process
    Benchmarks & surveys
    11 November 2024
    Marketing operationsMarketing procurement

    Benchmark: Scope of Work (SOW) Process

    WFA member benchmark exploring the SOW process

    Read more about "Benchmark: Scope of Work (SOW) Process"
  6. Knowledge Spotlight – Sponsorship Strategy 101
    Videos & webinars
    8 November 2024
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  7. Insight Forum Overview (September 2024)
    Event reports
    7 November 2024

    Insight Forum Overview (September 2024)

    Overview of the Insight Forum held in Geneva, September 2024

    Read more about "Insight Forum Overview (September 2024)"
  8. Knowledge Spotlight: 2024 Production Trends in Asia Pacific
    Videos & webinars
    7 November 2024

    Knowledge Spotlight: 2024 Production Trends in Asia Pacific

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: 2024 Production Trends in Asia Pacific"
  9. Skills underpin the power of procurement
    Reports & whitepapers
    6 November 2024
    Marketing procurement

    Skills underpin the power of procurement
    Open to WFA members only

    Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…

    Read more about "Skills underpin the power of procurement"
  10. AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
    Opinions
    5 November 2024
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"
  11. Five key policy priorities marketers need to know about
    4 November 2024
    Food marketingMarketing to children

    Five key policy priorities marketers need to know about

    With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm…

    Read more about "Five key policy priorities marketers need to know about"
  12. Knowledge Spotlight: Martech Infrastructure 101
    Videos & webinars
    1 November 2024
    Marketing technologyMarketing technologyMarketing technology

    Knowledge Spotlight: Martech Infrastructure 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Martech Infrastructure 101"
  13. Ireland’s Online Safety Code: Implications for advertisers
    Briefings & position papers
    31 October 2024
    Digital policyMarketing to childrenMarketing law

    Ireland’s Online Safety Code: Implications for advertisers

    An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms. 

    Read more about "Ireland’s Online Safety Code: Implications for advertisers"
  14. Benchmark: Global Marketing Organisation Transformation
    Benchmarks & surveys
    30 October 2024
    Organisation & structure

    Benchmark: Global Marketing Organisation Transformation

    WFA member benchmark exploring global marketing organisation transformation

    Read more about "Benchmark: Global Marketing Organisation Transformation"
  15. RAC Programme Meeting Overview (September 2024)
    29 October 2024
    Marketing to children

    RAC Programme Meeting Overview (September 2024)

    Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 25 September 2024

    Read more about "RAC Programme Meeting Overview (September 2024)"
  16. 2024 Top Agencies in the World by Revenue
    Maps & infographics
    24 October 2024
    Agency management

    2024 Top Agencies in the World by Revenue

    Explore Agency Mania Solution's Top 15 Agencies in the World poster for 2024

    Read more about "2024 Top Agencies in the World by Revenue"
  17. Knowledge Spotlight – Sponsorship Measurement 101
    Videos & webinars
    24 October 2024

    Knowledge Spotlight – Sponsorship Measurement 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Measurement 101"
  18. Knowledge spotlight: Influencer marketing, where psychology meets digital marketing
    Videos & webinars
    23 October 2024
    InfluencersInfluencers

    Knowledge spotlight: Influencer marketing, where psychology meets digital marketing

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Influencer marketing, where psychology meets digital marketing"
  19. Knowledge Spotlight: Media agency contract
    Videos & webinars
    21 October 2024
    Agency remuneration & contracts

    Knowledge Spotlight: Media agency contract

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media agency contract"
  20. PAG Meeting Overview (September 2024)
    Event reports
    16 October 2024
    Digital policyMarketing law

    PAG Meeting Overview (September 2024)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024

    Read more about "PAG Meeting Overview (September 2024)"
  21. Knowledge Spotlight: In-housing 101
    Videos & webinars
    16 October 2024

    Knowledge Spotlight: In-housing 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: In-housing 101"