Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Spotlight: WFA in 2021
    Marketing procurementData collection & privacy

    Spotlight: WFA in 2021

    A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.

    Read more about "Spotlight: WFA in 2021"
  2.    WFA Global Influencer Marketing Map
    Marketing lawInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. Last updated January 2021.

    Read more about "WFA Global Influencer Marketing Map"
  3.    DGX meeting with Google, 15 December 2020
    Digital policy

    DGX meeting with Google, 15 December 2020

    In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.

    Read more about "DGX meeting with Google, 15 December 2020"
  4.    The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?
    Digital policyMarketing law

    The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?

    WFA has developed a brief summary of the EU Digital Services Act and Digital Markets Act proposals which outlines why they are…

    Read more about "The EU Digital Services Act and Digital Markets Act: what are they and why are they relevant to advertisers?"
  5.    WFA response to EDPB consultation
    Digital policy

    WFA response to EDPB consultation

    WFA response to EDPB consultation on Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with…

    Read more about "WFA response to EDPB consultation"
  6.    Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G

    Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G

    Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer…

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G"
  7.    Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills

    Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills

    Ivan Pollard, CVP, Global Chief Marketing Officer, General Mills, is one of the six global marketers shortlisted for this year's WFA…

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills"
  8.    Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel

    Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel

    Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this…

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel"
  9.    Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI

    Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI

    Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted…

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI"
  10.    Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei

    Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei

    Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers…

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei"
  11.    Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars

    Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars

    Jane Wakely, Lead CMO at Mars Inc, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year…

    Read more about "Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars"
  12.    Benchmark: Agency collaboration
    Agency management

    Benchmark: Agency collaboration

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

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  13.    WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell

    WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell

    David Wheldon speaks with Sir Martin Sorrell

    Read more about "WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell"
  14.    Sourcing Forum meeting overview (December 2020)
    Marketing procurement

    Sourcing Forum meeting overview (December 2020)

    Overview of the Sourcing Forum held remotely on December 2, 2020

    Read more about "Sourcing Forum meeting overview (December 2020)"
  15.    WFA Forum Chairs look back on 2020

    WFA Forum Chairs look back on 2020

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

    Read more about "WFA Forum Chairs look back on 2020"