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Expert jury selects top global marketing leaders from Cathay Pacific, The Coca-Cola Company, e.l.f. Beauty, Grab, Lenovo and Mercado Libre
A new WFA guide looks to help brands identify and avoid the risk of reinforcing bias and discrimination when using Gen AI in their marketing and use the technology as a driver of inclusive growth.
International marketing and working in a local market are very different says the CMO of Suntory Beverage & Food Europe (SBFE).
AI is reshaping how consumers discover, evaluate and purchase products and services, fundamentally reshaping search dynamics. For brands, this evolution raises critical questions about visibility, measurement and relevance in a world where AI models increasingly mediate consumer journeys.
A new WFA report highlights how in-house agency teams are embracing the era of AI and potential opportunities in the generative AI space within marketing. Brenna Brandes, Global Marketing Services Manager at WFA, explains.
What does it take to create a brand that really connects with consumers? Chrystal Yeong, Senior Manager, Marketing Services at WFA, reports.
How do marketers effectively combine people, creativity and technology? The Global Marketer of the Year 2025 jury share their thoughts.
Career paths are rarely linear in Insights. Ioana Danila, WFA's Insight Forum lead, sums up key challenges and opportunities for professionals seeking to elevate their role within an organisation, drawing from conversations between senior Insights leaders at recent WFA events.
Steady price growth hides sharper contrasts between regions and markets
Broadcaster video-on-demand tops inflation charts as CTV stays flat
Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.
We asked the Global Marketer of the Year 2025 jury which qualities will be most important for marketing leaders in the months and years to come.
WFA research finds that upskilling remains one of the greatest roadblocks to AI adoption among brands. To help marketers navigate this challenge, WFA is expanding its webinar series to focus on AI.
A 90-minute interactive Policy Action Group (PAG) session, hosted in collaboration with Influence Builders, explored how public affairs professionals can harness AI to sharpen advocacy strategies, amplify influence and drive smarter engagement.
Jury to include marketers from Diageo, First Bank of Nigeria, IKEA, The LEGO Group, Procter & Gamble, Reckitt, Santander, Unilever and Visa
Kantar joins as first-ever industry partner of the award
As global marketers adapt to AI, its environmental impact is set to become an issue of increasing importance, say Gabrielle Robitaille, Director of Policy, and Michelle McEvoy, Global Lead, Sustainable Marketing at WFA.
What happens when you need to build a completely new company while still delivering exceptional business results? Leyal Eskin Yilmaz, CMO Europe, UKI, ANZ & Head of Global Brands - and CMO of the newly forming Magnum Ice Cream Company, describes this challenging transition as “building a new house while living in it": simultaneously exciting, humbling and occasionally uncomfortable.
In an era of increasing privacy demands, Privacy-Enhancing Technologies (PETs) are essential. But what exactly are they?
AI is rewiring the whole marketing economy, including marketing procurement. Laura Forcetti, Director, Marketing Asia-Pacific, and Global Sourcing, presents some industry-first research into the scale of adoption across the function.
The latest in the series of playbooks on Sustainable Marketing from WFA and Kantar offers insights on innovation as a strategic growth driver.
What was once an experimental channel has become an essential part of today’s marketing landscape. Brenna Brandes, Global Marketing Services Manager, explains.
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.