In this episode of the Better Marketing podcast, David Wheldon speaks with HP’s Antonio Lucio about leading calmly through concurrent change, turning AI from hype into customer value, and guiding teams through a surprise CEO transition while protecting trust and focus.

From GEO to Production and Inclusivity to Search, WFA has recently hosted a raft of expert webinars that can bring members up to speed on rapidly evolving topics.

With the rapid pace of change in AI and its regulation, WFA has updated its member-only Global AI Map.

Six takeaways from WFA's first Forum Connect in India, which brought together CMOs, Media and Insights leaders from WFA's global network.

Growth doesn’t start with an ad. It starts where your product decisions meet real people. In this episode of the Better Marketing Podcast David Wheldon sits down with Cheryl Goh, newly named 2025 Global Marketer of the Year, to unpack how Grab scaled across Southeast Asia by turning marketing into a true commercial engine where product, pricing, algorithms, and culture work in sync to earn trust and drive results.

3 in 4 marketing procurement teams lack KPIs to monitor AI/GenAI impact, as they are still at an early stage of deployment.

Eleven new brand owners have signed up to be part of WFA's global network of senior marketers, reinforcing its position as the world’s biggest organisation for client-side marketing and policy leaders.

On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.

WFA's new White Paper The Data Integrity Advantage shows why stronger upstream data practices are central to media quality.

The game has changed for global brand owners, these are the new priorities and actions they are taking.