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Trends & forecastsUnpredictable is the new normal for business, WFA research
Read more about "Unpredictable is the new normal for business, WFA research"Geopolitics, economic outlook and AI are the top perceived sources of risk
Budgets under greater scrutiny (up 18% to 97%) and 23% more multinationals (up to 92%) are looking to internal collaboration to minimise dangers
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Global Marketer WeekWFA names new leadership team for 2026
Read more about "WFA names new leadership team for 2026"Marketers from Driscoll’s, Ikea and Nissan join Executive Committee
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CreativityWFA partners with LIONS on global study to explore the future of creativity
Read more about "WFA partners with LIONS on global study to explore the future of creativity"Cannes Lions launches Creative Brand Lion to recognise the brands investing in the organisational foundations that make breakthrough creativity possible
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AIGlobal brands call for clearer consensus on AI labelling as usage accelerates, WFA research
Read more about "Global brands call for clearer consensus on AI labelling as usage accelerates, WFA research"Eighty-two percent of multinationals believe transparency is essential for protecting brand reputation
WFA launches new best-practice guidance for AI-generated marketing creative
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Brand reputationJudy Smith on why ‘be who you say you are’ is the only crisis playbook that matters
Read more about "Judy Smith on why ‘be who you say you are’ is the only crisis playbook that matters"In this episode David Wheldon talks with Judy Smith, Founder & CEO at Smith & Company and Chair at The Intangibles about what protects reputation when risk is everywhere and scrutiny is constant.
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Advertising & policyUncertainty on EU green claims rules holds brands back
Read more about "Uncertainty on EU green claims rules holds brands back"Lack of guidance on how to assess green claims is making brands more cautious on communicating sustainability. Alexandre Boyer, Senior Manager, Policy at WFA explains.
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CreativityStorytelling: the creative effectiveness superpower
Read more about "Storytelling: the creative effectiveness superpower"Marketers can build more impactful stories if they tell proper stories, particularly those that lean into the illogical and unexpected. Adam Sheridan, Global Head of Products, Creative Excellence (and the author of Misfits) at Ipsos explains.
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Policy toolSocial media bans for minors - what is the global picture?
Read more about "Social media bans for minors - what is the global picture?"WFA's tracker provides a snapshot of markets that have or are considering introducing social media bans for minors.
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Media & analyticsHow are marketers' communication models shifting?
Read more about "How are marketers' communication models shifting?"What role is influencer marketing playing? Is traditional broadcast still being used? What are the drivers of change between communication channels?
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Marketing effectivenessHP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption
Read more about "HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption"In this episode of the Better Marketing podcast, David Wheldon speaks with HP’s Antonio Lucio about leading calmly through concurrent change, turning AI from hype into customer value, and guiding teams through a surprise CEO transition while protecting trust and focus.
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Candid CMOThe Candid CMO: Tobias Collée, Global Vice President NIVEA at Beiersdorf
Read more about "The Candid CMO: Tobias Collée, Global Vice President NIVEA at Beiersdorf"Humanity and cultural respect are two core elements in the development of strong, sustainable brands says Tobias Collée, Global Vice President NIVEA.
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Five great webinars you may have missed
Read more about "Five great webinars you may have missed"From GEO to Production and Inclusivity to Search, WFA has recently hosted a raft of expert webinars that can bring members up to speed on rapidly evolving topics.
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Marketing toolA quick-start directory to help find a marketing consultant
Read more about "A quick-start directory to help find a marketing consultant"WFA has updated its Consultants Directory, a comprehensive, non-exhaustive listing of marketing consultancies which provides marketers with a structured overview of specialist consulting firms that are known for their expertise in areas such as media advisory, marketing operations, production, digital/data, and marketing capability management.
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AIHow is regulation on AI use in marketing shaping up around the world?
Read more about "How is regulation on AI use in marketing shaping up around the world?"With the rapid pace of change in AI and its regulation, WFA has updated its member-only Global AI Map.
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Inclusive marketingWFA launches guide to inclusive insights to help strengthen consumer understanding
Read more about "WFA launches guide to inclusive insights to help strengthen consumer understanding"WFA has launched a new guide to inclusive insights, providing consumer insights leaders with a practical framework to embed inclusion into consumer research, data interpretation and strategic decision-making.
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Forum ConnectCMO ForumIndia to the world. Highlights from WFA’s Forum Connect Mumbai
Read more about "India to the world. Highlights from WFA’s Forum Connect Mumbai"Six takeaways from WFA's first Forum Connect in India, which brought together CMOs, Media and Insights leaders from WFA's global network.
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Global Marketer of the YearGrab CMO voted WFA Global Marketer of the Year
Read more about "Grab CMO voted WFA Global Marketer of the Year"Cheryl Goh, Chief Marketing and Consumer Officer at Grab, has won the 2025 WFA Global Marketer of the Year.
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Marketing effectivenessGrab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact
Read more about "Grab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact"Growth doesn’t start with an ad. It starts where your product decisions meet real people. In this episode of the Better Marketing Podcast David Wheldon sits down with Cheryl Goh, newly named 2025 Global Marketer of the Year, to unpack how Grab scaled across Southeast Asia by turning marketing into a true commercial engine where product, pricing, algorithms, and culture work in sync to earn trust and drive results.
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AIHow WFA is helping brands navigate AI use
Read more about "How WFA is helping brands navigate AI use"Drowning in AI? Here’s how to come up for air. Gabrielle Robitaille, Director of Policy at WFA, identifies the right guidance for every stage of marketing organisation development.
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Marketing procurementMarketing procurementAI in marketing procurement: what are the emerging trends?
Read more about "AI in marketing procurement: what are the emerging trends?"3 in 4 marketing procurement teams lack KPIs to monitor AI/GenAI impact, as they are still at an early stage of deployment.
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Trends & forecastsWFA strategic partners predict what to watch in 2026
Read more about "WFA strategic partners predict what to watch in 2026"What’s next for global marketing in the year ahead? WFA strategic partners share their take.
