External event: Could inclusion drive effectiveness? - About
Join Creative Equals x Effies UK to explore how inclusion drives creativity and brand effectiveness.
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A growing body of fact-based evidence shows Inclusive marketing is an undeniable driver for growth. It is fundamental to understanding our audiences, innovating our products and services, inspiring creativity, and at this session, you'll hear for the first time how it can drive creative effectiveness.
Come and join us as we showcase a compelling piece of qualitative research by Creative Equals of recent Effie UK award winners, and insights from some of this year’s Effie UK finalists.
What you'll discover:
- the wider business case for marketing, with a focus on how inclusion future-proofs brands
- why inclusion and representation delivers more impactful marketing
- how positive portrayal creates more arresting story-telling and social inclusion
Sign up here: https://www.eventbrite.com/e/could-inclusion-drive-effectiveness-tickets-1021534957557?aff=oddtdtcreator