Knowledge Spotlight – Sponsorship Measurement 101 - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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The Fundamentals of Sponsorship Series
Three one-hour sessions, over a four-week period, November 2024.
The Fundamentals of Sponsorship Series is designed for WFA Member marketing professionals who are new to sponsorship or want to deepen their understanding of this increasingly important aspect of an integrated marketing strategy. The series provides brand-side marketers with essential knowledge and insights into the key aspects of sponsorship.
Focus: The Data of Sponsorship Knowledge Spotlight
Gain the insights you need to assess both new and renewing sponsorship opportunities. Learn how to measure the success of your sponsorship initiatives with key metrics and strategies. This session will also cover how to create a strong property data strategy to enhance your activation efforts and maximize the impact and ROI of your sponsorships.
Content:
- Evaluation
- Measurement
- Data Strategy as part of Activation
Who this module is aimed at: Marketing, media and procurement professionals, mid-level managers and junior marketing roles.
Presenter: Ian Malcolm, President and CEO, Lumency Inc.
9:00 pm New York/Toronto | 9:00 am Singapore/Hong Kong/China | 10:00 am Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
