Knowledge Spotlight: Martech Infrastructure 101 - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This session has ended. WFA members can click here to access the session materials.
Focus of this session: Martech Infrastructure
The accelerating rate of change of technology will result in even faster change in the future, meaning marketers need a robust approach of assessing technology against their needs. It’s impossible to know all the tools, so this session will cover the key questions to ask when considering a new martech tool, as well as how to research and select the right vendors. The session will also showcase the pros and cons of leasing vs owning martech tools, as well as the considerations of buying a unified stack vs self-selecting a best-of-stack.
This module will provide:
- Key components of a martech stack
- Steps to building a martech stack
- Evaluating martech providers for your business goals
- Future trends in martech
Who this module is aimed at: Marketing and procurement professionals, mid-level managers and junior marketing roles.
Presenter: Jack Shearring, MediaSense, Head of Transformation, London
7:00 am London | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
