About the podcast

Better Marketing Pod with David Wheldon

Watch or listen to the latest episodes

About

In this series of videocasts hosted by David Wheldon we’ll be looking at the industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.

Episodes

  1.    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

    WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

    Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"
  2.    WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman

    WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.

    Read more about "WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman"
  3.    Five CMOs with five post lockdown tips
    Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure

    Five CMOs with five post lockdown tips

    Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…

    Read more about "Five CMOs with five post lockdown tips"
  4.    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

    Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"
  5.    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  6.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  7.    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  8.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Digital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  9.    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
    Marketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

    Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"
  10.    WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell

    WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell

    David Wheldon speaks with Sir Martin Sorrell

    Read more about "WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell"

Guests

We look at the industry’s biggest stories and speak to some of the industry’s most interesting characters who are shaping those stories.

  • Conny Braams
    Conny Braams Conny Chief Digital and Marketing Officer, Unilever
    As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide. She has held this role since January 2020. Conny’s broad international business experience and her track-record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing.
    Having joined Unilever as a marketing trainee in 1990, Conny has held a variety of local and international Marketing, Customer Development, Communications and General Management roles across Europe, Asia, Africa and the Middle East. Most recently, Conny was the Executive Vice President, Unilever, Middle Europe and General Manager, Unilever, Benelux where she led the complete digital rewire and marketing transformation of the region.
  • Jerry Daykin
    Jerry Daykin Jerry WFA Global Diversity Ambassador & Senior Media Director EMEA, GSK Consumer Healthcare
  • Bob Hoffman
    Bob Hoffman Bob The Ad Contrarian
  • Paul Kemp-Robertson
    Paul Kemp-Robertson Paul Co-founder, Contagious
  • Lisa McKnight
    Lisa McKnight Lisa SVP and Global Head of Barbie & Dolls, Mattel, Inc.
  • Ivan Pollard
    Ivan Pollard Ivan former SVP, Global Chief Marketing Officer, General Mills
  • Raja Rajamannar
    Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer, Mastercard
    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
  • Mark Ritson
    Mark Ritson Mark Marketing professor, brand consultant & industry commentator
  • Lubomira Rochet
    Lubomira Rochet Lubomira former Chief Digital Officer, L'Oréal
  • Belinda Smith
    Belinda Smith Belinda WFA Global Diversity Ambassador & CEO, Americas, m/SIX
  • Sir Martin Sorrell
    Sir Martin Sorrell Sir Martin Executive Chairman, S4 Capital
  • Jon Wilkins
    Jon Wilkins Jon Chairman, Karmarama

How to listen

You can watch or listen to WFA's Better Marketing Pod in many places, here on our site, on Youtube, on Apple Podcasts, Google Podcasts, Spotify and more.