About the podcast

Better Marketing Pod with David Wheldon

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About

In this series of videocasts hosted by David Wheldon, we look at the industry’s biggest stories and speak to some of the industry’s most interesting characters who are shaping those stories.

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Episodes

  1. WFA Better Marketing Pod Ep 29: On what can be learned from emerging markets with Cristina Diezhandino, Diageo
    22 September 2023
    Alcohol marketingCreativityBrand purposeBrand reputation

    WFA Better Marketing Pod Ep 29: On what can be learned from emerging markets with Cristina Diezhandino, Diageo

    In Episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…

    Read more about "WFA Better Marketing Pod Ep 29: On what can be learned from emerging markets with Cristina Diezhandino, Diageo"
  2. WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
    9 August 2023
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo

    WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…

    Read more about "WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo"
  3. WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
    Videos & webinars
    20 July 2023
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta

    WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…

    Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"
  4. WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
    Videos & webinars
    17 May 2023
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

    WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…

    Read more about "WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard"
  5. WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
    Videos & webinars
    12 April 2023
    Brand purpose

    WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé

    WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers…

    Read more about "WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé"
  6. WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
    Videos & webinars
    8 March 2023
    Brand safetyBrand safetyBrand reputation

    WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard

    WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…

    Read more about "WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard"
  7. WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
    OpinionsVideos & webinars
    9 February 2023
    Integrated marketingDigital transformationMarketing operations

    WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

    WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…

    Read more about "WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia"
  8. WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
    OpinionsVideos & webinars
    14 December 2022
    Digital policyMarketing law

    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

    WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…

    Read more about "WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist"
  9. WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
    OpinionsVideos & webinars
    10 November 2022
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group

    WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…

    Read more about "WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group"
  10. WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
    OpinionsVideos & webinars
    4 October 2022
    Brand purposeMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies

    WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…

    Read more about "WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies"
  11. My top 10 take-outs from talking to marketing's brightest minds
    OpinionsVideos & webinars
    7 September 2022
    Brand purposeBrand reputationOrganisation & structure

    My top 10 take-outs from talking to marketing's brightest minds

    The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…

    Read more about "My top 10 take-outs from talking to marketing's brightest minds"
  12. WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
    OpinionsVideos & webinars
    26 July 2022
    Brand purposeMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga

    WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…

    Read more about "WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga"
  13. WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    OpinionsVideos & webinars
    6 July 2022
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…

    Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"
  14. WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    OpinionsVideos & webinars
    5 July 2022
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…

    Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"
  15. WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    OpinionsVideos & webinars
    7 June 2022
    Brand purposeBrand reputationData-driven marketingMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…

    Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"

Guests

We look at the industry’s biggest stories and speak to some of the industry’s most interesting characters who are shaping those stories.

  • Susan Akkad
    Susan Akkad Susan Senior Vice President, Local and Cultural Innovation at The Estée Lauder Companies
  • Folake Ani-Mumuney
    Folake Ani-Mumuney Folake Global Head of Marketing & Corporate Communications, First Bank of Nigeria
  • Conny Braams
    Conny Braams Conny Chief Digital and Commercial Officer, Unilever
    As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide. She has held this role since January 2020. Conny’s broad international business experience and her track-record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing.
    Having joined Unilever as a marketing trainee in 1990, Conny has held a variety of local and international Marketing, Customer Development, Communications and General Management roles across Europe, Asia, Africa and the Middle East. Most recently, Conny was the Executive Vice President, Unilever, Middle Europe and General Manager, Unilever, Benelux where she led the complete digital rewire and marketing transformation of the region.
  • Matt Brittin
    Matt Brittin Matt President, Google EMEA
  • Rob Cameron
    Rob Cameron Rob Global Head of Public Affairs, Nestlé
  • Gordon Crovitz
    Gordon Crovitz Gordon Co-founder, NewsGuard
  • Roel de Vries
    Roel de Vries Roel Group Chief Operating Officer, City Football Group
  • Rupen Desai
    Rupen Desai Rupen WFA Asia VP & Advisory Board Member, Copenhagen Cartel
    Rupen is the co-founder of The Shed 28 (TS/28), an organisation which helps build purpose-driven brands, and a Board Member of Copenhagen Cartel, as well as being WFA’s Regional VP for APAC. Previously, he was Global CMO at Dole, stewarding the company’s mission to provide equal access to good nutrition for everyone, delivered in a positive and sustainable manner. Prior to Dole, he was Edelman’s Vice-Chairman across Asia Pacific, Middle East and Africa. During this time, he also led Edelman’s Women’s leadership network. He began his career with Mullen Lowe, where he spent two decades, leading the Asia-Pacific region for the last six. He is a strong advocate of the responsibility purposeful business and creativity have, towards the interdependence between people, planet and prosperity.
  • David Droga
    David Droga David CEO and Creative Chairman, Accenture Song
  • Peter Field
    Peter Field Peter CEO, Peter Field Consulting
  • Sir John Hegarty
    Sir John Hegarty Sir John Co-founder and Creative Director, The Garage Soho
    John Hegarty has been central to the global advertising scene over six decades. He was a founding partner of Saatchi and Saatchi in 1970. And then TBWA in 1973. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The agency now has 7 offices around the world.
    He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame.
    John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011.
    John has written 2 books, ‘Hegarty on Advertising - Turning Intelligence into Magic’ and ‘Hegarty on Creativity - there are no rules’.
    In 2014 John helped set up The Garage Soho, and an early stage investor company that believes in building brands, not just businesses.
  • Bob Hoffman
    Bob Hoffman Bob The Ad Contrarian
  • Paul Kemp-Robertson
    Paul Kemp-Robertson Paul Co-founder, Contagious
    After graduating with a master’s degree from University of London, Goldsmiths’ College, Paul served on the launch team behind Shots magazine in 1990, becoming editor in 1994. Subscriptions trebled under his tenure. In 1998 he became Leo Burnett's worldwide director of creative resources, based in Chicago, where he was responsible for the network's global creative council and its Creative Exchange repository of award-winning marketing ideas from around the world.
    Paul returned to London and in 2004 co-founded Contagious – a marketing innovation resource and a creative excellence consultancy for brands and agencies. Paul has written for numerous publications including The Guardian and The Hollywood Reporter, and has appeared on CNN, ITV News, BBC Radio 4’s The Today Programme and BBC 5 Live’s Wake Up To Money. His TED Talk on Alternative Currencies has been viewed more than 1.3 million times. Alongside his US colleague, Chris Barth he is the co-author of The Contagious Commandments book; published by Penguin Business in November 2018 (Paperback version: November 2019)
    Paul is an advisor to the UK creative arts charity, Create
  • Rudy Khaw
    Rudy Khaw Rudy Chief Brand Officer, AirAsia
  • Lisa McKnight
    Lisa McKnight Lisa SVP and Global Head of Barbie & Dolls, Mattel, Inc.
  • Karen Nelson-Field
    Karen Nelson-Field Karen Founder and CEO, Amplified Intelligence
    Professor Nelson-Field is a globally acclaimed researcher in media science. She is a regular speaker on the major circuits, including Cannes and SXSW, and has secured research funding from some of the world’s largest advertisers. Her first book, Viral Marketing: the science of sharing, set the record straight on hunting for ‘viral success’. Her most recent book, The Attention Economy and How Media Works, explains the stark reality of human attention to advertising. Her research has been noted in The NY Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal, Huffington Post, and AdAge. She has a regular column, Attention Revolution, with Mediatel News. Karen’s commercial work combines tech and innovative methodological design to build attention measurement and insight products to guide the industry through a disrupting digital economy.
  • Ivan Pollard
    Ivan Pollard Ivan former SVP, Global Chief Marketing Officer, General Mills
  • Raja Rajamannar
    Raja Rajamannar Raja WFA President and Chief Marketing & Communications Officer, Mastercard
    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.
  • Mark Ritson
    Mark Ritson Mark Marketing professor, brand consultant & industry commentator
  • Lubomira Rochet
    Lubomira Rochet Lubomira former Chief Digital Officer, L'Oréal
  • Byron Sharp
    Byron Sharp Byron Director of the Ehrenberg-Bass Institute and author of "How Brands Grow"
  • Belinda Smith
    Belinda Smith Belinda Founder and Global CEO, The Second Arrow
  • Sir Martin Sorrell
    Sir Martin Sorrell Sir Martin Executive Chairman, S4 Capital
  • Tom Standage
    Tom Standage Tom Deputy Editor, The Economist and Editor, The World Ahead
  • Sonia Thimmiah
    Sonia Thimmiah Sonia Head of Sustainable Brands & Customer Partnerships, Reckitt
  • Jon Wilkins
    Jon Wilkins Jon Chairman, Karmarama

How to listen

You can watch or listen to WFA's Better Marketing Pod in many places, here on our site, on Youtube, on Apple Podcasts, Google Podcasts, Spotify and more.