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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA alert: France and UK develop new guidance on cookies and ad trackers
    Briefings & position papers

    WFA alert: France and UK develop new guidance on cookies and ad trackers

    WFA

      

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  2. DGX Benchmark on data privacy controls and audit frameworks
    Benchmark
    Advertising & policyDigital policy

    DGX Benchmark on data privacy controls and audit frameworks

    WFA

    Benchmark results from members on data privacy controls and audit frameworks

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  3. Digital Governance Exchange meeting – December 2018, London
    Event reports
    Advertising & policyDigital policy

    Digital Governance Exchange meeting – December 2018, London

    WFA

    In this article, you can access the materials from the latest Digital Governance Exchange meeting in London on December 6, 2018

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  4. Global Programmatic Maturity Report 2018
    Benchmark

    Global Programmatic Maturity Report 2018

    WFA, Infectious Media

    The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and commonalities for advertisers to scale their programmatic operations.

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  5. Benchmark results on collecting personal data
    Benchmark
    Advertising & policyDigital policy

    Benchmark results on collecting personal data

    WFA

    The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.

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  6. Data Transparency Advisory Board meeting materials October 2018
    Event reports

    Data Transparency Advisory Board meeting materials October 2018

    WFA

     

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  7. Data Transparency Advisory Board meeting materials September 2018
    Event reports

    Data Transparency Advisory Board meeting materials September 2018

    WFA

    Member only meeting overview, please login to access.

    Read more about "Data Transparency Advisory Board meeting materials September 2018"
  8. WFA Data Transparency Advisory Board meeting materials July 2018
    Event reports

    WFA Data Transparency Advisory Board meeting materials July 2018

    WFA

     

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  9. GroupM's TYNY June 2018
    Trends & forecasts

    GroupM's TYNY June 2018

    GroupM

     

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  10. Data Transparency Advisory Board meeting overview June 2018
    Event reports

    Data Transparency Advisory Board meeting overview June 2018

    WFA

     The WFA Data Transparency Advisory Board brings together a cross-functional team of member experts to identify and scale best practice on data transparency.

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  11. Media Transformation Meeting Overview Tokyo May 2018
    Event reports

    Media Transformation Meeting Overview Tokyo May 2018

    WFA

    Meeting headlines: 1. The global ‘media transformation’ imperative 2. “Brave new world, but it’s still your money” – recommendations to master data & tech 3. “Traditional ‘rules of recruitment’ do not apply” – overcoming people & capability challenges 4. “A two way street?” – in pursuit of best practice for global media transparency & contracts

    Read more about "Media Transformation Meeting Overview Tokyo May 2018"
  12. WFA Manifesto for Online Data Transparency
    Briefings & position papers

    WFA Manifesto for Online Data Transparency

    WFA

     

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  13. Survey on Independent Media Advisors
    Benchmark
    Media & analytics

    Survey on Independent Media Advisors

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Independent Media Advisors"
  14. ePrivacy task force meeting materials 29 Jan 2018
    Event reports

    ePrivacy task force meeting materials 29 Jan 2018

    WFA

     

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  15. Media Forum Meeting Overview London January 2018
    Event reports

    Media Forum Meeting Overview London January 2018

    WFA

     Meeting headlines: 1. “People not pixels” - driving increased trust in the market place 2. Building transparency, block by block(chain) 3. Overcoming global media agency ecosystem design issues 4. “Best of breed vs one throat to choke” – decisions around the right agency model for your organisation

    Read more about "Media Forum Meeting Overview London January 2018"
  16. Media Forum Meeting Overview Amsterdam November 2017
    Event reports

    Media Forum Meeting Overview Amsterdam November 2017

    WFA

     Meeting headlines: 1. Overcoming internal media resourcing issues 2. “I just want the receipts from all my transactions” – programmatic audits for full transparency 3. “It’s not sexy but it plays an important role” – the changing face of ‘independent media advisors’

    Read more about "Media Forum Meeting Overview Amsterdam November 2017"
  17. Media cost inflation & deflation forecasts 2018
    Trends & forecasts

    Media cost inflation & deflation forecasts 2018

    WFA

     

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  18. Media Forum Meeting Overview NY October 2017
    Event reports

    Media Forum Meeting Overview NY October 2017

    WFA

     Meeting headlines: 1. Are auditors are fit for purpose? 2. “Mind the bookends” – getting control of programmatic management 3. “Putting together a quilt of best practices” – transforming media organisations

    Read more about "Media Forum Meeting Overview NY October 2017"
  19. Media Forum Meeting Overview Shanghai July 2017
    Event reports

    Media Forum Meeting Overview Shanghai July 2017

    WFA

     Meeting headlines: 1. The ‘Media Transformation’ imperative in China 2. “To get anything done you need great relationships with Tencent” – media management in China 3. “It’s contracting not contract” – recommendations for media transparency & contracts in China

    Read more about "Media Forum Meeting Overview Shanghai July 2017"
  20. Survey results: Paying for 3rd party verification
    Benchmark
    Advertising & policyMedia & analyticsPrivacy & tech

    Survey results: Paying for 3rd party verification

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  21. Media Forum Meeting Overview Rome May 2017
    Event reports

    Media Forum Meeting Overview Rome May 2017

    WFA

     Meeting headlines: 1. Bad things happen when good people do nothing: ad funded ‘weaponised media’ 2. A relentless focus on CPMs will cause more brand safety issues 3. “Bring it back to Tetris” – delivering a transformation in media management 4. ‘Addressing the future of TV’ - the evolution of the small screen

    Read more about "Media Forum Meeting Overview Rome May 2017"