Five ways media inflation hikes will impact brands

Tom Ashby, Global Lead, Media Services at WFA, highlights key implications.

Policy priorities marketers need to know 

In a changing global political landscape, policy issues are rising up the agenda for marketers.

Raja Rajamannar, Seth Godin and Peter Hinssen to headline Global Marketer Week

Registrations are now open for Global Marketer Week in Brussels.

"Skills are the new currency, average is the enemy"

New WFA research illustrates the essential skillset for advancing marketing procurement.

Latest on AI: bias, video generation and watermarking

Gabrielle Robitaille, WFA Associate Director for Digital Policy, on key developments in AI and how they impact marketing.