In this webinar we will unpack the implications of Google's recent decision to further delay the end of third-party cookies within the digital advertising ecosystem.

Whilst many advertisers may think this delay means the issue need no longer be top of mind, in reality the ecosystem is changing and advertisers should use the additional time to be truly ready for a privacy-first world.

The fundamentals are changing, and advertisers must consider impacts of the new reality on consumer engagement, data management and measurement - and the business risk of not being prepared is high.

Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting will join to share their thought-leading expertise on what advertisers should know now, and steps to take to be prepared for 2025.

3pm - 4pm London | 10am - 11am New York | Other timezones

This webinar is open to:

• WFA members
• Brand members of WFA National Advertiser Associations

This webinar will be recorded