Global CMOs share on how the role is evolving and what the 21st Century CMO needs to do to succeed.
How to build better brands?
CMOs share practical tips on how to build stronger, more resilient brands.
"Our 4 hour commercial was advertising that wasn’t advertising"
Nissan Global CMO on putting brand before product and selling cars through YouTube music channels.
New AI tools, content labelling, voice cloning and licensing deals
Gabrielle Robitaille, WFA Associate Director Digital Policy, wraps up the month's most important developments in AI.
WFA launches new framework to help foster collaboration between policy and marketing.
750 marketers, 40 countries, 4 days of peer-to-peer meetings
Highlights from WFA Global Marketer Week 2024.
5 new faces join WFA ExCo
Two national associations, the ISA in India and the UBA in Belgium join senior executives from AB InBev, Ferrero and Tata.
6 national advertiser associations receive WFA President’s Award 2024
Associations from France, the Netherlands, Nigeria, Sweden, the UK and the US recognised for their initiatives.
WFA publishes Annual Report
2023 highlights include the WFA Global Media Charter, the Global DEI Census and the Sustainable Marketing 2030 report.
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