WFA Outlook forecasts 4.4% global media inflation
How the top CMOs approach marketing transformation | Google's Global Ads VP on AI. No images? Click here
Marketing transformation now a permanent state

Marketing transformation is no longer a project with an endpoint, but a perpetual state of evolution for major global brands, according to new research from WFA and Ogilvy Consulting.

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Dan Taylor BMPodcast

"The best CMOs recognise that AI is more of a leadership than a technology challenge". Google's VP Global Ads Dan Taylor joins the Better Marketing Podcast.

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Global Risk Barometer

97% say budget scrutiny is 'heavier' than a year ago, shows the latest WFA Global Risk Barometer conducted with The Intangibles.

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Angela Tangas Better Marketing Plenary

What's the quickest way to drive brand growth? Angela Tangas, Chief Strategy Officer at The Brandtech Group and CEO Oliver, makes the case for AI and tech at Global Marketer Week 2026.

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April Outlook 2026

FIFA World Cup drives global media inflation to 4.4%, according to latest WFA Outlook.

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vacancies in the ad industry

Latest jobs from Arla, UNICEF, The Coca Cola Company, Opella and more.

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Upcoming WFA events
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Retail Media Taskforce
13.05.2026 | Online
Marketing Capability Forum
19.05.2026 | New York
Policy Action Group (PAG)
02.06.2026 | Hybrid
WFA Forum Tokyo
03.06.2026 | Tokyo
WFA Creator Forum
11.06.2026 | Online
Sourcing Forum
17.06.2026 | Online
#NotInCannes (WFA event)
23.06.2026 | Singapore
CMO Forum
25.06.2026 | Cannes
National Associations Council
30.06.2026 | Online
 

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