New WFA research unveils six lessons for how to be a better insights leader.
"CMOs have more power than ever"
WFA President and Mastercard CMO Raja Rajamannar explains how marketing will deliver value in 2024.
Navigating economic stagnation & cultural polarisation
Six WFA strategic partners share their predictions for the new year.
Watch the interviews with the shortlisted candidates and vote for your favourite.
Green claims rules could be good for brands
Not every piece of regulation means bad news. WFA Policy Manager Fraser Bridges explains.
Three new colleagues join WFA team
We welcome Tom Ashby, Bex Fisher and Amparo Gomez to marketing services and events.
Nominations now open for WFA President’s Awards 2024
The annual Awards recognise industry initiatives led by national advertiser associations.
