Jury selects marketing leaders from The Walt Disney Company, Cisco, DoorDash, Kraft Heinz and AB InBev.
3 in 4 brands want changes to their agency remuneration model
WFA research shows complexity, automation and AI are influencing traditional models.
Ad spend growth predicted to slow in 2025
Tom Ashby, WFA Global Lead for Media Services, analyses next year's likely trends.
WFA launches supplier diversity guide
New WFA playbook offers practical tips and case studies on how to implement supplier diversity programmes and drive growth through inclusive marketing.
Primark's Chief Customer Officer, Michelle McEttrick, on growing the fashion retailer outside of Europe and driving in-store experiences.
"Brands must prove they can drive change or face bans"
WFA Policy Manager, Alexandre Boyer, on how the alcohol industry must show the significant progress it has made on responsible marketing standards.
Latest on AI: avatars & DEI, brand fakery and prohibited uses
Gabrielle Robitaille, WFA Policy Director, on key developments in AI and how they impact marketing.
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