WFA – the only global network for senior marketers
1,005 views 11 months ago
Today, more than ever, the world needs leaders. At WFA, you will find them. WFA, the World Federation of Advertisers, is the only global network for senior marketers. Our goal is to make marketing better by championing more effective and sustainable marketing communications. We are a global association that represents over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions. We are the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US $900 billion per year. Now is the time to become a global leader. If you’re interested in becoming a WFA member, please reach out to membership@wfanet.org.
Halo is an advertiser-driven, global, open-source, neutral cross media measurement framework. Based on WFA’s north-star industry principles, it powers industry-wide, locally-owned and adaptable solutions which enable Better Marketing.