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I subscribeWFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
Benchmarked media agency rates by role for Germany, UK and US.
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
Benchmark on Recommended Experiential Agencies in Mexico.
Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth…
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
Survey looking at current and future projected digital marketing investment trends among WFA members.
Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.