About In-House Forum

In-House Forum - About

For global/regional in-house agency leaders and specialists

Topic: AI for In-House Agencies

WFA’s In-House Forum gives peers the chance to come together to tackle common in-housing challenges and identify potential solutions in a ‘warts and all’ format under the Chatham House Rule.

During this session, WFA members will hear from Kraft Heinz’s Ekaterina Bueva as she shares on the journey of The Kitchen, Kraft Heinz’s creative in-house agency that aims to take their brands into a new era of marketing, and how they leverage AI to unlock new opportunities and add more value to their business model.

We will also hear from Ishan Chatterjee of R3, a global independent marketing consultancy, on how Generative AI is being utilised across client-agency relationships in the in-house agency space. Insights will also cover differentiating strategies, platforms, and impact on productivity.

Click here for the full agenda.

10am - 11:30pm (NY) | 3pm - 4:30pm (London) | Other timezones.

For WFA members only. 


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