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I subscribeBenchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.
A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.
Benchmark on recommended ad production networks and production adaptation companies.
An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…
This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…
Survey on how payment terms, supplier financing and pre-payments vary by supplier type.
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.