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I subscribeToday’s CMOs are not solely marketers; they are also, critically, transformers.
WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…
James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…
Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…
In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…
The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…
WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.