Navigating media safety in times of war

Rob Rakowitz, WFA Initiative Lead for GARM, explains how to ensure marketing spend does not support misinformation in light of Russia's invasion of Ukraine

'Stop treating agencies like dirt'

The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

Mars' Kredo and P&G's McLachlan appointed new co-chairs of Sourcing Forum

The two will work with WFA's sourcing community to push further improvements in industry practice

Three principles from 40 years of media practice

Former SVP Global Media at Mastercard and WFA Media Committee Chair, Ben Jankowski, shares learnings from his career in media

WFA publishes media contract guidance

The new guide looks at 10 areas of best practice around the world

What will the future of audience targeting look like?

WFA's Media Manager, Joe Mourani, lays out the main alternatives to cookie-based targeting