While a contract between a client and its agency partners can’t fix all of the issues, it’s a critical and foundational document that can be used to promote transparency and value.

In this session FirmDecisions will look to bring to life the WFA & FirmDecision’s Media Contract Best Practice Guide in order to help advertisers understand the basis behind the recommended inclusions for a model contract and, importantly, how those measures can help ensure transparency.

WFA members can view the session's recording here