WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.

Topic 1: Media responsibility - Pushing for industry-wide change

The Global Alliance for Responsible Media (GARM) continues to provide a valuable forum for the industry to address a growing range of issues connected with harmful content on digital media platforms. Rob Rakowitz (Initiative Lead, GARM) will look to update us on progress with GARM’s mission.

Isabel Massey (Global Media Director at Diageo), Tina Beuchler (Global Head of Media & Agency Operations, Nestlé) and Catherina Kowsoleea (Head of Global Media Management, Philips) will then speak about how they’ve set up their responsible media initiatives, and how they’ve applied them to partners.

This will then be followed by a round-table discussion.

Topic 2: A new approach to global media measurement

Alongside a team of advertisers and national advertiser associations, WFA is catalysing change in the cross-media measurement space. WFA will update everyone on progress to develop software code powering pilots to deliver against the advertiser North Star, implemented by ANA (US) and ISBA (UK).

 Karen Nelson-Field (CEO of Amplified Intelligence and former Senior Researcher, Ehrenberg Bass Institute) and Americo De Campos Silva (Global Head of Brand Communications & Engagement at Shell) will then discuss their recent work together on attention and how it has helped to enhance Shell’s global media planning.

This will then be followed by a Q&A and round-table discussion.

Click here for the full agenda.

For more information go to wfanet.org/gmw