Global Marketer Week 2022

WFA Global Marketer Week 2022

Book your seat!

Registrations now open for WFA members

After two years of absence, Global Marketer Week returns with four live days of inspiration, discovery and learning. Join the industry's brightest minds for unparalleled insight and thought leadership into how marketers can be a positive force for change as the world looks to build back from the pandemic. 

Some of our confirmed speakers include:

Speakers
  • Conny Braams
    Conny Braams Conny Chief Digital and Marketing Officer
    As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide. She has held this role since January 2020. Conny’s broad international business experience and her track-record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing. Having joined Unilever as a marketing trainee in 1990, Conny has held a variety of local and international Marketing, Customer Development, Communications and General Management roles across Europe, Asia, Africa and the Middle East. Most recently, Conny was the Executive Vice President, Unilever, Middle Europe and General Manager, Unilever, Benelux where she led the complete digital rewire and marketing transformation of the region.
  • Raja Rajamannar
    Raja Rajamannar Raja Chief Marketing & Communications Officer
    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.

Agenda

2022 Agenda
Tuesday, 5 April
10:00 - 12:00
WFA Executive Committee
Electra Palace Athens (hybrid)
WFA Executive Committee members
Show more

Details to follow.

14:00 - 15:00
WFA Annual General Meeting
Electra Palace Athens (hybrid)
WFA members only
Show more

The AGM will WFA give members a review of the past year’s activities, challenges and major achievements.

More details on the agenda to follow.

19:30 - 22:00
SDE Cocktails & Welcome Dinner
Stavros Niarchos Foundation Cultural Center
By invitation only
Show more

Join us and our hosts at the Hellenic Advertisers Association for an unfortgettable dinner with a magical sea view.

Wednesday, 6 April
9:00 - 15:00
Marketing Forum
NEW Hotel (Art Lounge)
WFA members only
Show more

The Marketing Forum provides peers the chance to come together to tackle common marketing challenges and further our industry’s agenda, in a ‘warts-and-all’ format under the Chatham House Rule.
More details on the agenda to follow.

9:00 - 15:00
Sourcing Forum
Electra Palace Athens (Alkyoni meeting room)
WFA members only
Show more

Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
More details on the agenda to follow.

9:00 - 15:00
Media Forum
NEW Hotel
WFA members only
Show more

WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.

More details on the agenda to follow.

9:00 - 15:00
Policy Forum
Electra Palace Athens (Motivo meeting room)
WFA members only
Show more

Details to follow.

16:00 - 18:00
Better Marketing
Venue to be announced
WFA members only
Show more

Details to follow.

Thursday, 7 April
09:00-17:00
WFA/SDE Global Marketer Conference
Hellenic Cosmos Cultural Center
Open to all
Show more

Join some of the biggest name in marketing at Global Marketer Conference. The centrepiece of the week will offer insights into how they have built their brands, where they have found their inspiration and how they have overcome challenges.
More details to follow.

19:00-22:00
WFA Gala Dinner
Venue to be announced
WFA members and by invitation only
Show more

Join us for an unforgettable dinner in the very heart of Athens!

Details to follow.

Friday, 8 April
9:00 - 12:00
National Associations Council
Electra Palace Athens (Motivo meeting room)
National Association Council members
Show more

WFA's National Associations Council is the forum for the heads of national advertiser associations in WFA membership and offers a great opportunity for national industry associations to share ideas, insights and success stories.
More details on the agenda to follow.

10:00 - 12:00
WFA Executive Committee
Electra Palace Athens (hybrid)
WFA Executive Committee members
Show more

Details to follow.

14:00 - 15:00
WFA Annual General Meeting
Electra Palace Athens (hybrid)
WFA members only
Show more

The AGM will WFA give members a review of the past year’s activities, challenges and major achievements.

More details on the agenda to follow.

19:30 - 22:00
SDE Cocktails & Welcome Dinner
Stavros Niarchos Foundation Cultural Center
By invitation only
Show more

Join us and our hosts at the Hellenic Advertisers Association for an unfortgettable dinner with a magical sea view.

9:00 - 15:00
Marketing Forum
NEW Hotel (Art Lounge)
WFA members only
Show more

The Marketing Forum provides peers the chance to come together to tackle common marketing challenges and further our industry’s agenda, in a ‘warts-and-all’ format under the Chatham House Rule.
More details on the agenda to follow.

9:00 - 15:00
Sourcing Forum
Electra Palace Athens (Alkyoni meeting room)
WFA members only
Show more

Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
More details on the agenda to follow.

9:00 - 15:00
Media Forum
NEW Hotel
WFA members only
Show more

WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.

More details on the agenda to follow.

9:00 - 15:00
Policy Forum
Electra Palace Athens (Motivo meeting room)
WFA members only
Show more

Details to follow.

16:00 - 18:00
Better Marketing
Venue to be announced
WFA members only
Show more

Details to follow.

09:00-17:00
WFA/SDE Global Marketer Conference
Hellenic Cosmos Cultural Center
Open to all
Show more

Join some of the biggest name in marketing at Global Marketer Conference. The centrepiece of the week will offer insights into how they have built their brands, where they have found their inspiration and how they have overcome challenges.
More details to follow.

19:00-22:00
WFA Gala Dinner
Venue to be announced
WFA members and by invitation only
Show more

Join us for an unforgettable dinner in the very heart of Athens!

Details to follow.

9:00 - 12:00
National Associations Council
Electra Palace Athens (Motivo meeting room)
National Association Council members
Show more

WFA's National Associations Council is the forum for the heads of national advertiser associations in WFA membership and offers a great opportunity for national industry associations to share ideas, insights and success stories.
More details on the agenda to follow.

Register

Our event venues

Venues Plan your trip

Plan your trip

Plan your trip

Hotels

WFA delegates can stay at a preferential rate at several hotels in Athens, subject to availability. For detailed Terms & Conditions please check the hotel’s own cancellation and booking policies.

Electra Palace Hotel: 10% discuscount on online rates; to book, please contact  reservationsep@electrahotels.gr, +30 210 3370 083 and mention WFA.

Ergon House and The Modernist Athens: 12% discount; please enter the GMW promo code at the end of the booking process. Available for stays between: 04/04/22-11/04/22 

Conditions for entering Greece

For the latest COVID-19 protocols for entering Greece please visit https://travel.gov.gr/#/

Please get in touch with us should you need an invitation letter in order to apply for a visa to enter Greece.

How to get there?

The Global Conference will take place at the Hellenic Cosmos Cultural Center (See in Maps). For a full list of GMW venues please see the 'Venues' section below.

The nearest metro station to the Hellenic Cosmos Cultural Center is the Kallithea station (800 m).

2021 Highlights

2021 highlights

Jonathan Greenblatt + Raja Rajamannar

Chatri Sityodtong

Cheryl Goh

Tom Fishburne

Conny Braams

Marc Pritchard

Mark Ritson

Gail Gallie + Rupen Desai

2021 participants

Partners

Partners

Interested in partnership opportunities for WFA Global Marketer Week 2022? We’d love to discuss: sponsorship@wfanet.org

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