WFA research reveals that generative and agentic AI will have a major impact on media practices.
The Candid CMO: Cheryl Goh on pushing past consensus and hiring people better than her.
"The winning campaigns did not just use platforms, they reshaped them." Jury presidents and commentators on Cannes Lions 2025.
“Nothing feels predictable anymore.” CMOs offer their top marketing lessons for 2025.
“What is the art of creativity now?” CMOs share their insights from Cannes Lions 2025.
“Spark, Structure and Safety Net.” CMOs share how AI is reshaping their marketing organisations.
While AI was the talk of the town, there was also a lot of uncertainty on the Croisette. WFA CEO Stephan Loerke explains.
Members of WFA’s Asia Advisory Board celebrated the role of creativity. But in Singapore rather than the French Riviera.
WFA and VoxComm launch new guidance for better client-agency relationships.
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