WFA’s Executive Committee is made up of senior corporate and national association representatives and meets quarterly to discuss WFA priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements. It is also the time when WFA officers, including all members of WFA’s Executive Committee, are elected.
Join us and our hosts at APAN for an unforgettable evening in the 19th century neoclassical residence of the royal family, now a museum of decorative arts.
Over the course of the past 12 months the industry has seen new ad fraud rings exposed, media agencies investigated by law enforcement, the emergence of fresh brand safety concerns, the implementation of GDPR and associated new world order…
These and other media governance issues directly impact growth and are exactly the issues that thewas designed to respond to.
This session will continue with the Media Forum’s focus on identifying real, tangible solutions and insights to address the major threats to growth faced by client-side media leaders.
Among other clients,and , will share how their organisations’ are responding to external issues and how they are re-engineering teams and processes internally.
Lunch sponsored by Infectious Media
Runs in parallel with the Sourcing Forum, Integration Forum and Policy Forum.
A unique forum for senior multinational marketing procurement specialists. This session will focus around WFA’s Project Spring: a global initiative focusing on evolving the perception of marketing procurement performance and value, from a primary focus on cost savings towards areas including delivering value and enabling ROI. This ‘Chatham House’ session will feature some of the world’s leading brand’s sourcing experts sharing their thoughts, actions and experience in this area.
Interactive workshops will seek to collectively identify solutions to demonstrating real marketing procurement value creation. Including streams on global marketing procurement metrics modernization and global change management communication.
Runs in parallel with the Media Forum, Integration Forum and Policy Forum.
Global brand owners increasingly understand the need to be able to adapt and evolve to reflect their customers’ changing needs and habits. This interactive session will hear from some of our leading CMOs on the challenges they’ve faced in relation to evolving their global marketing organisations and partnerships. Together we will define solutions to the biggest common challenges identified.
Runs in parallel with the Media Forum, Sourcing Forum and Policy Forum.
This year, the Policy Forum will explore the relationship between marketers and policy teams to identify ways of aligning the two functions. We will be presenting results from new research we’ve conducted with Edelman into how the two sides interact – or don’t interact, followed by a panel discussion. After lunch, we will approach the subject from a digital perspective, looking into ways of integrating digital governance into the marketing agenda, through presentations from our members and a panel discussion on the topic.
Brought to you with Edelman
Runs in parallel with the Media Forum, Sourcing Forum and Integration Forum.
Four industry thought leaders will make their case for how they think marketing can be a force for good in society. From brands taking a stand on progressive politics, being a catalyst for promoting gender and ethnic diversity, helping deliver a better worldwide web or just delivering more valuable human experiences… we’ll put all four cases to a panel of senior marketers for their views before giving the audience a chance to vote on what’s going to make the biggest difference. The session will be followed by drinks, bites and music.
Brought to you with Karmarama
This year’s conference promises to be the most senior client-led event of its kind in the world – and together with all the week’s events, a must-attend for all global marketing leaders.
Join us for an unforgettable dinner among hundreds of exotic plants, luxurious gardens and waterfalls at this expansive greenhouse which will play host to the week’s Gala Dinner!
Dinner sponsored by HP
WFA’s National Associations Council is the forum for the heads of national advertiser associations in WFA membership and offers a great opportunity for national industry associations to share ideas, insights and success stories.
Lunch sponsored by Advertising Week