Lisbon

Lisbon, March 26-29, 2019

WFA Global Marketer Week 2019

WFA Global Marketer Week 2019
About

The annual event for global marketers. 26-29 March 2019

For the first time since 2013, Global Marketer Week returned to Europe for yet another unmissable week of inspiration, discovery and learning. Speaking at the week’s flagship event, the 800-strong Global Marketer Conference, were some of the industry’s leading lights, including Mastercard’s Raja Rajamannar, Airbnb’s Geoff Seeley, Diageo’s Syl Saller, Unilever’s Keith Weed, RBS’s David Wheldon and Sir Martin Sorrell.

In 2020, WFA Global Marketer Week will take place in Singapore.

2019 Highlights

Video Highlights

WFA Global Marketer Week 2019: Highlights from Lisbon

Why come to Global Marketer Week?

A view of tomorrow: Keith Weed, Unilever, at WFA Global Marketer Week 2019

Brand purpose in a chaotic world: Raja Rajamannar, Mastercard, at WFA Global Marketer Week 2019

The same, but different: Geoff Seeley, Airbnb, at WFA Global Marketer Week 2019

The meaning of leadership: Syl Saller, Diageo, at WFA Global Marketer Week 2019

In conversation with Sir Martin Sorrell at WFA Global Marketer Week 2019

The real trends in marketing: Terry Kawaja, LUMA, at WFA Global Marketer Week 2019

Keith Weed, Unilever: "Advertising without trust is just noise"

Sir Martin Sorrell: "Marketing now is like running an election campaign without an election date"

Syl Saller, Diageo: "People really have to focus on the strength of their leadership"

Raja Rajamannar, Mastercard: "Brand and purpose are not the private territory of the marketer"

The conference in photos

The conference in photos
The conference in photos
The conference in photos
The conference in photos
The conference in photos
The conference in photos
The conference in photos
The conference in photos
The conference in photos
The conference in photos
The conference in photos
The conference in photos
The conference in photos
The conference in photos
The conference in photos
The conference in photos
Speakers

Speakers

  • Raja Rajamannar WFA President and Chief Marketing & Communications Officer and President Healthcare, Mastercard

    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joing the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.

  • Geoff Seeley Global Marketing Director, Airbnb

    Geoff leads Global Marketing for the Homes business at Airbnb. The majority of his career was spent in media, digital and creative agencies before jumping client-side and joining Unilever to build out their global communications planning team. After 5 amazing years he joined Pearson to lead their digital transformation until San Francisco came calling and he moved with his family to the Bay Area in the summer of 2017.

  • Syl Saller Chief Marketing and Innovation Officer, Diageo

    Syl is the Chief Marketing Officer of Diageo and a member of the company's Executive Committee. Before being appointed CMO, she was Global Innovation Director, responsible for the Diageo's innovation strategy, including all new product development, launch programmes and R&D worldwide. Prior to that, Syl was Marketing Director for Diageo Great Britain. Syl joined Diageo in 1999 from Allied Domecq Retail where she was Marketing Development Director. She started her career in brand management with Gillette, holding both US and global roles, before moving to the Holson Burnes Group, where she was general manager of the Holson Division.

  • Keith Weed Chief Marketing and Communications Officer, Unilever

    Keith is responsible for the Marketing, Communications and Sustainable Business functions, a role which has seen him lead the creation of the Unilever Sustainable Living Plan, direct significant advances in digital marketing and create the Unstereotype Alliance with UN Women, bringing together companies to remove the portrayals of unhelpful stereotypes from their advertising by 2020. Prior to this, he was Chairman of Lever Fabergé before becoming Executive Vice President for Global Home Care & Hygiene. Keith has worked for Unilever in the UK, France, the US and globally and regionally in a variety of general management and marketing roles.

  • Sara Martins de Oliveira Global Brand & Media Director, Vodafone Group PLC

    Sara joined Vodafone Group in 2015 and has led the global brand repositioning, the launch of consumer CIoT and, more recently, the insourcing of digital media and the rebranding of Vodafone Business. Previously she was Brand Director at Vodafone Portugal managing brand, media, customer experience and PR. Prior to that, she spent 16 years at Unilever in local marketing and sales roles with two global assignments: Global Marketing Director for Olive Oil and Global Marketing Innovation Director for Lipton. She studied Economics at Nova School of Business in Lisbon, is married with two boys and has lived in Paris and Boston. Sara now lives in London but spends her weekends in lovely Cascais. As a hobby she enjoys refurbishing homes. The adventure of her live was her sabbatical time in Boston.

  • Blake Cahill SVP, Global Head of Digital Marketing & Media, Philips

    Blake leads a high-performance team responsible for Philips’ digital marketing & media transformation. Comprising 100 digital and media experts, the team is driving expertise, programs and new technologies across Philips’ 10 business groups and 17 market clusters covering 100 countries. Blake’s career spans over 25 years in marketing, customer experience, technology and media. Before joining Philips in 2012, he worked at leading digital agency Banyan Branch, now part of Deloitte Digital, where he led client execution, acquisition and thought leadership. Prior to that, Blake held various marketing roles at social, digital and telecom companies such as Visible Technologies, AT&T, Belgacom and Ameritech. Blake’s passion is in witnessing the intersection and constant iteration of customer and technological change on marketing.

  • Cate Moore Global Director of Advocacy, Connections and eCommerce, William Grant & Sons

    Following several years as a secondary school teacher, Cate began her marketing career within media agencies Initiative Media and Mindshare. She then moved into global blue-chip FMCG businesses Unilever and Diageo, where she championed digital and integrated planning transformation and increased capability across the globe. The consulting world then beckoned, largely driven by a desire to experience a variety of different industries and work around her young family. Cate joined William Grant & Sons in September 2016 as Global Director of Advocacy, Connections & eCommerce. She divides her time between the Global Brand Ambassador programme, media and communications, online sales and marketing, and the identification and adoption of marketing technologies to step change the future of the business.

  • David Wheldon CMO, RBS

    David is the President of the WFA and CMO of the Royal Bank of Scotland, a position he took up in July 2015. His career started on the agency side before working in various brand marketing roles at Coca-Cola and Vodafone. He was also President of BBDO Europe. Prior to RBS, David joined Barclays in 2012 as MD of Brand, Reputation and Citizenship.

  • António Casanova President, Association of Portuguese Advertisers (APAN)

    António is the CEO of Unilever FIMA and President of Unilever Spain. He is the President of APAN – Associação Portuguesa de Anunciantes, since 2014. António also chairs the Supervisory Board of Nova University – School of Business and Economics Alumni Association – and is a Governor of St. Julian’s School in Carcavelos, as well as member of the General and Advisory Board of online newspaper Observador and Chair of Make-A-Wish Foundation Portugal.

  • Sir Martin Sorrell Executive Chairman, S4 Capital

    Sir Martin Sorrell was CEO of WPP for 33 years, building it from a £1 million "shell" company in 1985 into the world's largest advertising and marketing services company, with a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi Company plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that. S4 Capital PLC recently merged with Media Monks and MightyHive, and is listed at the London Stock Exchange under SFOR. Sir Martin supports a number of leading business schools and universities, including his alma mater, Harvard Business School and Cambridge University and a number of charities, including his family foundation. He is married to Lady Cristiana Falcone-Sorrell and has four children and seven grandchildren.

  • Terry Kawaja Founder and CEO, LUMA

    Terence “Terry” Kawaja, is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media, marketing and technology where he guides established firms and digital growth companies. He is a seasoned investment banker with more than 20 years of experience and has advised on more than $300 billion in transactions. He is a recognized expert in the Internet and digital media sectors and is an outspoken Digital Evangelist. Hailed as the “Jon Stewart of Investment Bankers,” Terry has a reputation for prescient insights and radical candor and leverages this objective credibility for the benefit of clients.

  • Mikko Kotila Researcher & Innovator

    Mikko started one of the first digital agencies and has advised hundreds of global brands, major advertiser associations and agency holding groups. He is an investor in several near-future technology start-ups in Artificial Reality, machine intelligence, and voice. “I was a hacker kid that got into making the web early. I wanted to build a future of intelligent agents, but ended up the mad scientist of modern advertising instead.” Mikko runs two non-profit organizations: Botlab, the only research foundation focused on advertising ecosystem inefficiencies, and Eka, a frontline think-thank unlocking the human future of the internet.

  • Valérie Hernando-Presse Chief Marketing Officer, Danone

    Valérie is Danone’s Global Chief Marketing Officer. Before taking on her current role, she had held many positions at Danone including General Secretary of Danone France, VP of Public Affairs and Chief Brand Officer. Valerie helped to shape the strategic direction of the company, forming the new corporate vision of “One Planet One Health” and since November 2017, in her role as Chief Marketing Officer is turning that vision into an operational reality. She began her marketing career in 1990 at Yoplait before joining Danone in 1994. Valérie held several marketing positions in the biscuits, Dairy and Out of Home divisions, prior to her appointment as Marketing Director in 2001. She took on roles outside Danone as a Strategy Consultant at Mandragore and as Global Strategy & Marketing Services Director at Lactalis Group, before re-joining Danone in 2011 as Director Corporate Affairs.

  • Belinda J. Smith Global Head of Media, Electronic Arts

    Belinda is the Global Head of Media at Electronic Arts – leading paid media strategy, planning, buying and operations across all EA titles and businesses, globally. Previously Smith was the Director of Programmatic Strategy at 360i. Leading 360i’s trading desk she oversaw strategy and buying across all programmatic accounts and client teams. Prior to 360i, Smith was the Director of Industry Initiatives at the IAB and led product management and marketing for several entities at AT&T.

  • Alexander Schlaubitz Vice President Marketing, Lufthansa

    Alexander is the Vice President Marketing at Lufthansa. In this position, he is responsible for Lufthansa's global marketing strategy and implementation. The remit covers all B2B and B2C activities. In this role, Alexander also functions as publisher for Lufthansa's award winning family of magazines. He is responsible for successfully implementing the first major brand refresh at Lufthansa in almost 30 years. Before joining Lufthansa, Alexander was Director of Customer Marketing for Facebook in Europe, Middle East and Africa (EMEA), based in London. He was responsible for developing strategic marketing partnerships with the top 25 EMEA based brands. Previously, Alexander was Managing Director of Change Communication in Frankfurt. In this role, he headed up the strategic planning and account management activities for clients such as Johnson & Johnson, Adecco, Campari, and Nokia. He drove development of four of Campari group's global brand strategies. Additionally, he served as lead for EMEA on a cross-functional team for Nokia N-Series.

  • Taide Guajardo Brand Director, Brand Mastery Society, Europe, Procter & Gamble

    Taide leads a team of over 200 marketers and agency partners across all European countries, in charge of a multimillion-dollar budget. In her role, she drives innovation and marketing capabilities on data-driven marketing, CRM and digital across P&G’s brand portfolio in Europe. Taide was born in Mexico City. She has a Bachelor's degree in Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey and a Master’s degree in International Management from the American Graduate School of International Management. She has worked for P&G for 29 years.

  • Adrian Lovett President & CEO, World Wide Web Foundation

    Adrian is the Web Foundation’s President & CEO. He works with the founders, board and 30-strong staff team in twelve countries to deliver the mission and strategy of the Foundation. His 20-year career in international development and advocacy has focused on delivering policy change on complex global issues in the Global South, North America and Europe. Prior to joining the Web Foundation, Adrian was the interim CEO of ONE, the campaigning and advocacy organisation co-founded by U2’s Bono to help end extreme poverty. He previously led ONE’s Europe division as its Executive Director. Adrian played a key leadership role in successful campaigns such as Make Poverty History and the Jubilee 2000 campaign to cancel the debts of developing countries. He has also held senior roles at the likes of Oxfam and Save the Children. Adrian currently serves as a commissioner on the United Nations Broadband Commission and as a member of the World Economic Forum Internet for All Steering Committee.

  • Jon Wilkins Chairman, Karmarama & Managing Director, Accenture Interactive

    Jon began his career in the market research department at Granada TV then went to the brand new MTV for several years before joining BMP as their Head of Strategy. In 2000, Jon along with John Harlow and Will Collin founded Naked, the ground breaking international communications agency. Jon pioneered the concept of media neutrality there. He worked on a range of local and global clients including Coca-Cola and Unilever and remained at Naked for 13 years as it grew into an international group with offices in cities including New York, Melbourne, Sao Paolo, Paris, Singapore, Dubai and Tokyo. Jon joined Karmarama at the beginning of 2014 as Executive Chairman, his first role since leaving Naked. Jon has been developing the Karmarama integrated offer, increasing the capabilities of the agency in data and mobile and working with key clients to help them grow their business through strategy and creativity. He also is a regular speaker both in the UK and internationally. Jon oversaw the sale of Karmarama to Accenture in December 2016.

  • Paul Kemp-Robertson Co-founder & Chief Brand Officer, Contagious

    After graduating with a master’s degree from University of London, Goldsmiths’ College, Paul served on the launch team behind Shots magazine in 1990, becoming editor in 1994. Subscriptions trebled under his tenure. In 1998 he became Leo Burnett's worldwide director of creative resources, based in Chicago, where he was responsible for the network's global creative council and its Creative Exchange library of award-winning marketing ideas from around the world. He returned to London and in 2004 co-founded Contagious – a marketing innovation resource and a creative excellence consultancy for brands and agencies. Paul has written for numerous publications including The Guardian and The Hollywood Reporter, and has appeared on CNN, ITV News, BBC Radio 4’s The Today Programme and BBC 5 Live’s Wake Up To Money. His TED Talk on Alternative Currencies has been viewed more than 1.2 million times. Alongside his US colleague, Chris Barth he is the co-author of The Contagious Commandments book. It was published by Penguin Business in November 2018, and has already been selected as a class text for the branding & strategy course Syracuse University in New York.

  • Isabel Massey Global Media Director, Diageo

    Isabel is Global Media Director at Diageo, leading the media agenda across marketing. She steers a team of 15 media specialists tasked with making Diageo’s brands, from Guinness to Smirnoff, as relevant today as they ever have been. Her work has had a transformative impact on the Diageo business: in the last 18 months, setting a new standard for how we build our brands using media and spearheading new global data tools and technology in the business. Isabel has been listed in Management Today’s 35 under 35 which celebrates the UK's most talented young businesswomen.

  • Benjamin Jankowski Senior Vice President, Global Media, Mastercard

    Benjamin is the Senior Vice President, Global Media. In this role, he is responsible for managing the MasterCard investment in marketing communications. This includes working with our global, regional and local marketing teams as well as agency partners to drive engagement and preference among MasterCard’s core constituents. Having worked for many agency networks such as Omnicom, WPP, and Havas, Benjamin has a vast experience with helping drive business success of some of the world’s leading marketers such as Chase, Citibank, Dell, GE, Johnson & Johnson, Nestlé, PepsiCo, Procter & Gamble, and Xerox. He holds a B.A. in Communications from Temple University in Philadelphia, PA. He has also taught periodically on advertising topics at Temple.

  • Gerry D'Angelo Global Media Director, Procter & Gamble

    Gerry is currently Global Media Director at P&G, the world’s largest advertiser, with responsibility for P&G’s significant investment in media, managing relationships with key external agencies and partners and driving best practice across all its businesses and regions. Previously to P&G, Gerry held client-side media roles at Mondelez and Samsung as well as having worked media owner side at Sky and agency-side at Starcom and Leo Burnett.

  • Magid Souhami Global Sourcing Director, General Mills

    Magid has 15+ years of experience in global strategic sourcing, working across various brand building and service industries including media, advertising, agencies, consulting. First at P&G and now at General Mills, he successfully led organizational transformation and leveraged business skills globally in both developed and fast growing regions. Magid also leads sourcing professionals to deliver savings & cash, stewardship excellence, supply base continuous improvement and profitable innovation.

  • Tracy Allery Associate Director, Global Sourcing, Marketing Agencies, Mondelēz International

    Tracy has worked in Marketing Procurement for 20 years. She has covered categories including media, creative, digital/social, sponsorship, licensing, market research, celebrity talent and influencers while at Mars, Diageo, Hershey, and now Mondelēz International. In her current role, she works along with a group of talented & passionate marketing procurement professionals who are raising the bar of our practice, with approaches such as deliverables-based pricing, insights from analytics, and joint metrics.

  • Helen Gourdin Senior Counsel, Global Compliance, Diageo

    Helen is Diageo’s senior counsel data protection and group data privacy officer. She joined Diageo around 18 years ago from law firm Clifford Chance attracted by the lure of Diageo’s fantastic brands. Helen has been in a wide range of roles in her time at Diageo but has always championed digital governance and has been a member of the WFA Digital Exchange Forum since its inception five years ago.

  • Jaymeen Patel Head of Brussels Office & Senior Manager, Corporate Affairs, LVMH

    Jaymeen is head of the Brussels Office of LVMH's Corporate Affairs team, and joined the Group in September 2016. Previously, he has worked for Apple, Telefonica, and for the UK employers' federation the CBI, and started his career in the European Parliament. Jaymeen holds a degree in German and Italian from Oxford University.

  • Francesco Tramontin Director, Global Public Affairs, Mondelēz International

    Francesco leads the external engagement strategy of Mondelēz International, the global snacking powerhouse with power brands such as Oreo, Belvita, Cadbury, Milka and Trident. Currently based in Brussels, Francesco previously worked in the company’s European headquarters (2012-2013) in Zurich and global HQ in Chicago (2008-2012), where he was respectively responsible for the European business’s sustainability journey, and the coordination of the company’s positions on sustainability issues and relationships with NGOs and external partners. Francesco first joined Mondelēz International (then Kraft Foods) in 2005 in its Brussels public affairs office, where he focused on environmental, trade and agricultural policy, as he had in his previous positions with Cargill and Eridania Beghin-Say.

  • Henri-Pierre Lenoble Global Manager, Nestlé for Healthier Kids

    Henri-Pierre is a senior nutrition and health expert at Nestlé. He leads Nestlé for Healthier Kids, a global initiative aiming at bringing together and amplifying actions related to children’s health, from product innovation to responsible communication. Working together with marketing and public affairs teams, he is spearheading the evolution of the company's Marketing to Children practices. Henri-Pierre started his career at Nestlé in 1995 as food engineer and occupied various positions including production manager, innovation project leader and nutrition strategy manager.

  • Marie Benech Head of Responsible Marketing & Public Affairs, Pernod Ricard

    Marie is married and has 3 children. She holds a Master’s Degree from Lyon’s Institute of Political Studies and a Master of international law from la Sorbonne. She started her career as Research Officer in Adexis Solutions, and then worked as lobbyist the Disabled person organization defending victims of professional illness. Following this, she has been Managing Director of the French Spirits Federation during 10 years. She joined Pernod Ricard in 2011 as Public Affairs Deputy Director, before joining in 2014 Pernod Ricard as the Director of Public Affairs and CSR. She is back to the HQ to enrich and ensure compliance with Pernod Ricard Code for Commercial Communications, and other commitments made by Pernod Ricard concerning responsible marketing.

  • Ross Phillipson Associate General Counsel & EIMEA eBusiness Operations Leader, Procter & Gamble

    Ross is an Associate General Counsel in Procter & Gamble’s Legal group, leading the European, Indian Subcontinent, Middle East and Africa eBusiness Operations legal group. Selling products in 130+ countries and with operations on the ground across 40+ jurisdictions in EIMEA, P&G is one of the largest FMCG companies in the world, the world’s largest advertiser and is at the forefront of the digital revolution. Ross joined P&G as a European Patent Attorney in 2002 and in 2006 he moved to P&G’s Global Transactions group where he gained experience in M&A, Procurement, Licensing and Outsourcing. Following this he took on leadership of P&G’s Global Privacy, Cybersecurity and IT Law group for EIMEA in 2012. After leading P&G through the creation, transition and implementation of GDPR, he started his current role in July 2018. Ross continues to be a leading member of the eBusiness and Digital law fraternity and a thought leader both within P&G and externally.

  • Scott Rosenberg Senior Director, Global Marketing Operations & Governance, Visa

    Scott is Senior Director of Global Marketing Operations & Governance at Visa. Since joining in January 2018, he has built a team enabling operational excellence and governance across Visa’s Marketing and Communications organization. Focus areas include: digital, data privacy, agency management, sponsorships, and advertising talent management. Scott previously worked at Intel, where he led digital governance for the global marketing organization. He currently resides in San Francisco and spent nearly a decade in China working for Intel and Microsoft. Scott holds a bachelor's degree in International Relations and is fluent in Mandarin and proficient in French and Spanish.

  • Stephen Kehoe Global Chair, Sectors and Practices, Edelman

    Stephen is Global Head of Sectors and Practices at Edelman, a role which spans public affairs, corporate communications, consumer brand and a range of industry specialisms, such as health, technology and food.  He leads the firm’s work on reputation and trust and steers Edelman’s intellectual property investments. Stephen’s experience spans 25 years of international communications and reputation management. He joined Edelman from Visa Inc., San Francisco, where he was Senior Vice President of Global Financial Inclusion, a business-led, shared value initiative focused on driving Visa’s growth in emerging markets and delivering social impact. Prior to this, Stephen was head of corporate communications for Visa’s markets in Asia Pacific, Europe, Middle East and Africa, based in Singapore. Before joining Visa, he was at PepsiCo in New York where he led global public policy, communications and government relations’ campaigns, as Vice President Government Affairs & Public Policy.

Agenda
Tuesday, 26 March
9:00-12:30
Executive Committee
InterContinental Lisbon (room: Coimbra A)
WFA Executive Members only
Show more

WFA’s Executive Committee is made up of senior corporate and national association representatives and meets quarterly to discuss WFA priorities and guide WFA strategy.

13:30-15:00
Annual General Meeting
InterContinental Lisbon (room: Coimbra A)
WFA members only
Show more

The WFA AGM will give members a review of the past year’s activities, challenges and major achievements. It is also the time when WFA officers, including all members of WFA’s Executive Committee, are elected.

19:00-23:00
APAN Welcome Dinner
Palacio da Ajuda, Largo Ajuda 1349-021, Lisbon
WFA members or by invitation
Show more

Join us and our hosts at APAN for an unforgettable evening in the 19th century neoclassical residence of the royal family, now a museum of decorative arts.

Wednesday, 27 March
9:30-15:00
Media Forum
InterContinental Lisbon (room: Coimbra B)
WFA Media Forum members or by invitation
Show more

Over the course of the past 12 months the industry has seen new ad fraud rings exposed, media agencies investigated by law enforcement, the emergence of fresh brand safety concerns, the implementation of GDPR and associated new world order…

These and other media governance issues directly impact growth and are exactly the issues that the WFA Global Media Charter was designed to respond to.

This session will continue with the Media Forum’s focus on identifying real, tangible solutions and insights to address the major threats to growth faced by client-side media leaders.

Among other clients, Gerry D’Angelo, Global Media Director, P&G and Ben Jankowski, SVP Global Media, mastercard, will share how their organisations’ are responding to external issues and how they are re-engineering teams and processes internally.

Lunch sponsored by Infectious Media

Runs in parallel with the Sourcing Forum, Integration Forum and Policy Forum.

9:30-15:30
Sourcing Forum
InterContinental Lisbon (room: Obidos)
WFA Sourcing Forum members or by invitation
Show more

A unique forum for senior multinational marketing procurement specialists. This session will focus around WFA’s Project Spring: a global initiative focusing on evolving the perception of marketing procurement performance and value, from a primary focus on cost savings towards areas including delivering value and enabling ROI. This ‘Chatham House’ session will feature some of the world’s leading brand’s sourcing experts sharing their thoughts, actions and experience in this area.

Interactive workshops will seek to collectively identify solutions to demonstrating real marketing procurement value creation. Including streams on global marketing procurement metrics modernization and global change management communication.

Runs in parallel with the Media Forum, Integration Forum and Policy Forum.

11:00-15:30
Integration Forum
InterContinental Lisbon (room: Evora)
WFA Integration Forum members or by invitation
Show more

Global brand owners increasingly understand the need to be able to adapt and evolve to reflect their customers’ changing needs and habits. This interactive session will hear from some of our leading CMOs on the challenges they’ve faced in relation to evolving their global marketing organisations and partnerships. Together we will define solutions to the biggest common challenges identified.

Runs in parallel with the Media Forum, Sourcing Forum and Policy Forum.

9:30-15:00
Policy Forum
InterContinental Lisbon (room: Coimbra A)
WFA members or by invitation
Show more

This year, the Policy Forum will explore the relationship between marketers and policy teams to identify ways of aligning the two functions. We will be presenting results from new research we’ve conducted with Edelman into how the two sides interact – or don’t interact, followed by a panel discussion. After lunch, we will approach the subject from a digital perspective, looking into ways of integrating digital governance into the marketing agenda, through presentations from our members and a panel discussion on the topic.

Brought to you with Edelman

Runs in parallel with the Media Forum, Sourcing Forum and Integration Forum.

16:30-18:30
Better Marketing
InterContinental Lisbon (room: Coimbra A&B)
WFA members or by invitation
Show more

Four industry thought leaders will make their case for how they think marketing can be a force for good in society. From brands taking a stand on progressive politics, being a catalyst for promoting gender and ethnic diversity, helping deliver a better worldwide web or just delivering more valuable human experiences… we’ll put all four cases to a panel of senior marketers for their views before giving the audience a chance to vote on what’s going to make the biggest difference. The session will be followed by drinks, bites and music.

Brought to you with Karmarama

Thursday, 28 March
WFA/APAN Global Marketer Conference
Convento do Beato, Rua do Beato nº 48, 1950-427 Lisbon
Open to all
Show more

This year’s conference promises to be the most senior client-led event of its kind in the world – and together with all the week’s events, a must-attend for all global marketing leaders.

19:30-23:00
WFA Gala Dinner
Estufa Fria, Parque Eduardo VII, 1070-051 Lisbon
WFA members or by invitation
Show more

Join us for an unforgettable dinner among hundreds of exotic plants, luxurious gardens and waterfalls at this expansive greenhouse which will play host to the week’s Gala Dinner!

Dinner sponsored by HP

Friday, 29 March
9:30-15:30
National Associations Council
InterContinental Lisbon (room: Coimbra A)
WFA national association members only
Show more

WFA’s National Associations Council is the forum for the heads of national advertiser associations in WFA membership and offers a great opportunity for national industry associations to share ideas, insights and success stories.

Lunch sponsored by Advertising Week

9:00-12:30
Executive Committee
InterContinental Lisbon (room: Coimbra A)
WFA Executive Members only
Show more

WFA’s Executive Committee is made up of senior corporate and national association representatives and meets quarterly to discuss WFA priorities and guide WFA strategy.

13:30-15:00
Annual General Meeting
InterContinental Lisbon (room: Coimbra A)
WFA members only
Show more

The WFA AGM will give members a review of the past year’s activities, challenges and major achievements. It is also the time when WFA officers, including all members of WFA’s Executive Committee, are elected.

19:00-23:00
APAN Welcome Dinner
Palacio da Ajuda, Largo Ajuda 1349-021, Lisbon
WFA members or by invitation
Show more

Join us and our hosts at APAN for an unforgettable evening in the 19th century neoclassical residence of the royal family, now a museum of decorative arts.

9:30-15:00
Media Forum
InterContinental Lisbon (room: Coimbra B)
WFA Media Forum members or by invitation
Show more

Over the course of the past 12 months the industry has seen new ad fraud rings exposed, media agencies investigated by law enforcement, the emergence of fresh brand safety concerns, the implementation of GDPR and associated new world order…

These and other media governance issues directly impact growth and are exactly the issues that the WFA Global Media Charter was designed to respond to.

This session will continue with the Media Forum’s focus on identifying real, tangible solutions and insights to address the major threats to growth faced by client-side media leaders.

Among other clients, Gerry D’Angelo, Global Media Director, P&G and Ben Jankowski, SVP Global Media, mastercard, will share how their organisations’ are responding to external issues and how they are re-engineering teams and processes internally.

Lunch sponsored by Infectious Media

Runs in parallel with the Sourcing Forum, Integration Forum and Policy Forum.

9:30-15:30
Sourcing Forum
InterContinental Lisbon (room: Obidos)
WFA Sourcing Forum members or by invitation
Show more

A unique forum for senior multinational marketing procurement specialists. This session will focus around WFA’s Project Spring: a global initiative focusing on evolving the perception of marketing procurement performance and value, from a primary focus on cost savings towards areas including delivering value and enabling ROI. This ‘Chatham House’ session will feature some of the world’s leading brand’s sourcing experts sharing their thoughts, actions and experience in this area.

Interactive workshops will seek to collectively identify solutions to demonstrating real marketing procurement value creation. Including streams on global marketing procurement metrics modernization and global change management communication.

Runs in parallel with the Media Forum, Integration Forum and Policy Forum.

11:00-15:30
Integration Forum
InterContinental Lisbon (room: Evora)
WFA Integration Forum members or by invitation
Show more

Global brand owners increasingly understand the need to be able to adapt and evolve to reflect their customers’ changing needs and habits. This interactive session will hear from some of our leading CMOs on the challenges they’ve faced in relation to evolving their global marketing organisations and partnerships. Together we will define solutions to the biggest common challenges identified.

Runs in parallel with the Media Forum, Sourcing Forum and Policy Forum.

9:30-15:00
Policy Forum
InterContinental Lisbon (room: Coimbra A)
WFA members or by invitation
Show more

This year, the Policy Forum will explore the relationship between marketers and policy teams to identify ways of aligning the two functions. We will be presenting results from new research we’ve conducted with Edelman into how the two sides interact – or don’t interact, followed by a panel discussion. After lunch, we will approach the subject from a digital perspective, looking into ways of integrating digital governance into the marketing agenda, through presentations from our members and a panel discussion on the topic.

Brought to you with Edelman

Runs in parallel with the Media Forum, Sourcing Forum and Integration Forum.

16:30-18:30
Better Marketing
InterContinental Lisbon (room: Coimbra A&B)
WFA members or by invitation
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Four industry thought leaders will make their case for how they think marketing can be a force for good in society. From brands taking a stand on progressive politics, being a catalyst for promoting gender and ethnic diversity, helping deliver a better worldwide web or just delivering more valuable human experiences… we’ll put all four cases to a panel of senior marketers for their views before giving the audience a chance to vote on what’s going to make the biggest difference. The session will be followed by drinks, bites and music.

Brought to you with Karmarama

WFA/APAN Global Marketer Conference
Convento do Beato, Rua do Beato nº 48, 1950-427 Lisbon
Open to all
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This year’s conference promises to be the most senior client-led event of its kind in the world – and together with all the week’s events, a must-attend for all global marketing leaders.

8:30-9:30
Registration
9:30-9:55
Welcome
APAN & WFA
9:55-10:25
A View of Tomorrow
Keith Weed, Unilever
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In his last on-stage presentation in his current role as CMO of Unilever, Keith Weed shares his insights from 35 years championing one of the world’s most progressive marketing agendas, with a view on what the industry needs for a sustainable future.

10:25-11:00
Forest for the Trees: Parsing the Real Trends in Marketing
Terry Kawaja, LUMA Partners
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LUMA Partners CEO, Terence (Terry) Kawaja, will separate fact from fiction, hype from reality to lay out the top trends marketers need to be aware of to drive growth in their businesses. From policy to partners and media strategies to technology, Terry will deliver his unique perspective without filters.

Break
11:40-12:15
Brand morality in a chaotic world
Raja Rajamannar, Mastercard
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Mastercard’s CMCO, and WFA Global Marketer of the Year, Raja Rajamannar takes the stage to ask; “do you know what your brand stands for?”. Many believe brands have the power to effect positive social change, yet as we focus more on purpose, questions of authenticity and efficacy arise. What can we learn about evolving the role and expectations of marketing in today’s society?

12:15-13:20
The big debate: advertising is what's wrong with the web
Sara Martins de Oliveira (Vodafone), Mikko Kotila
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Tim Burners-Lee gave us the web for free and what did we do with it? In his own words “The system is failing. The way ad revenue works with clickbait is not fulfilling the goal of helping humanity promote truth and democracy. So I am concerned,” Many feel online advertising has ceased to be a force for good – if it ever was. Our debate teams will argue this point. Our audience will choose the winner.

Lunch
14:30-15:10
Freedom from process
Geoff Seeley, Airbnb
15:10-15:40
In conversation with...
Sir Martin Sorrell
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Industry legend Sir Martin Sorrell will join WFA’s CEO on stage to discuss the latest on his journey. From becoming an industry disruptor to his view, and vision, of what lies in store for our industry.

 

15:40-16:15
The Meaning of Leadership
Syl Saller, Diageo, interviewed by David Wheldon, RBS
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Diageo’s global marketing leader, Syl Saller, takes the stage for a frank conversation with WFA President David Wheldon. Not known for being the most shy and retiring leaders in our industry, we can look forward to a candid exchange on many areas: from bold leadership and partnerships to driving diversity in our industry. What does our community need to do to address the most prominent issues raised during Global Marketer Week? Undoubtedly the buck stops with client-side marketers, but how are budget holders performing in terms of taking a leadership role and what does the future hold?

16:15
Closing remarks
Stephan Loerke, WFA
Networking cocktails
19:30-23:00
WFA Gala Dinner
Estufa Fria, Parque Eduardo VII, 1070-051 Lisbon
WFA members or by invitation
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Join us for an unforgettable dinner among hundreds of exotic plants, luxurious gardens and waterfalls at this expansive greenhouse which will play host to the week’s Gala Dinner!

Dinner sponsored by HP

9:30-15:30
National Associations Council
InterContinental Lisbon (room: Coimbra A)
WFA national association members only
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WFA’s National Associations Council is the forum for the heads of national advertiser associations in WFA membership and offers a great opportunity for national industry associations to share ideas, insights and success stories.

Lunch sponsored by Advertising Week

2019 Attendees

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