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An overview of some of the key elements of the proposed ePrivacy revision.
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…
WFA member benchmark. For additional details, please log in.
Internet users rarely agree on anything. Except maybe one thing.
Mobile World Congress is big. Surprisingly big.
Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…
The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.